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I am a designer with more than 10 years across design systems, UI, and visual design, with a recent depth in accessible system design for digital product teams. I favour systemised, reusable ways of working that help teams move faster without compromising craft. I work closely with design and engineering to strengthen component quality, documentation, and adoption, with hands-on experience shaping patterns, tokens, and practical guidance across complex product environments. I am moving toward technical UI capacity over the next 24 months—up-skilling in software engineering, agentic AI orchestration, and motion design to close the gap between intention and implementation.…I am a designer with more than 10 years across design systems, UI, and visual design, with a recent depth in accessible system design for digital product teams. I favour systemised, reusable ways of working that help teams move faster without compromising craft. I work closely with design and engineering to strengthen component quality, documentation, and adoption, with hands-on experience shaping patterns, tokens, and practical guidance across complex product environments. I am moving toward technical UI capacity over the next 24 months—up-skilling in software engineering, agentic AI orchestration, and motion design to close the gap between intention and implementation.

Asher Terpstra

UI Designer, Product Designer, Graphic Designer, +2

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I am a designer with more than 10 years across design systems, UI, and visual design, with a recent depth in accessible system design for digital product teams. I favour systemised, reusable ways of working that help teams move faster without compromising craft. I work closely with design and engineering to strengthen component quality, documentation, and adoption, with hands-on experience shaping patterns, tokens, and practical guidance across complex product environments. I am moving toward technical UI capacity over the next 24 months—up-skilling in software engineering, agentic AI orchestration, and motion design to close the gap between intention and implementation.…I am a designer with more than 10 years across design systems, UI, and visual design, with a recent depth in accessible system design for digital product teams. I favour systemised, reusable ways of working that help teams move faster without compromising craft. I work closely with design and engineering to strengthen component quality, documentation, and adoption, with hands-on experience shaping patterns, tokens, and practical guidance across complex product environments. I am moving toward technical UI capacity over the next 24 months—up-skilling in software engineering, agentic AI orchestration, and motion design to close the gap between intention and implementation.

Available to hire

I am a designer with more than 10 years across design systems, UI, and visual design, with a recent depth in accessible system design for digital product teams. I favour systemised, reusable ways of working that help teams move faster without compromising craft.

I work closely with design and engineering to strengthen component quality, documentation, and adoption, with hands-on experience shaping patterns, tokens, and practical guidance across complex product environments. I am moving toward technical UI capacity over the next 24 months—up-skilling in software engineering, agentic AI orchestration, and motion design to close the gap between intention and implementation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product Designer, Design System at Belong (Telstra) Telecommunications

December 1, 2022 - April 1, 2026

Maintain and uplift the design system to deliver accessible, consistent product experiences across shared components and patterns. Define component usage with design and engineering, document decisions, and improve alignment between design intent and implementation. Create and maintain system documentation in Storybook within the codebase to guide consumption and contribution. Drive pattern-led approaches to increase reuse, reduce bespoke work, and enable cross-platform consistency. Support system adoption across chapters through enablement and practical guidance during organizational and technical change. Contribute reusable UI patterns for plan cards and promotional experiences to scale acquisition and marketing surfaces. Lead user testing to validate system contributions and improve baseline accessibility across ~50 components and hundreds of variations. Establish Storybook as the single contract between design and frontend engineering and accelerate time-to-market via a reusable pr

UI Designer at Godfrey Hirst Manufacturing

August 1, 2017 - November 1, 2022

Produced digital design assets across product and web channels for residential and commercial brand segments. Streamlined repeatable production work by improving workflows for large volumes of product imagery. Contributed UI and visual design that supported the commercial product offering online while staying aligned to the broader brand. Increased image production velocity by at least tenfold by using Photoshop Actions to automate key workflows. Established a clearer commercial digital presence by creating a visual language and UI aligned to the broader brand and tailored to commercial clients.

Graphic Designer at Geelong

February 1, 2013 - December 1, 2016

Created and evolved visual assets across multiple business divisions, contributing to brand coherence and market-facing templates. Standardised social content by developing scalable templates and guided brand alignment across campaigns while identifying and addressing divergences in the identity.