I'm Carlos Barón, a Senior Art Director and Graphic Designer with extensive experience leading creative across campaigns, retail and brand systems. I've delivered work for global brands including Samsung, ALDI, Subaru, Renault and Nestlé. I blend hands-on craft with leadership, mentoring designers, guiding creative direction and presenting work to stakeholders while staying close to concept, design and execution. I build high-quality, commercially effective work across digital, print, social and in-store channels and have experience in AI-powered visual production for product, fashion and editorial imagery, high-end retouching, and fast, deadline-driven delivery.

Carlos Barón

I'm Carlos Barón, a Senior Art Director and Graphic Designer with extensive experience leading creative across campaigns, retail and brand systems. I've delivered work for global brands including Samsung, ALDI, Subaru, Renault and Nestlé. I blend hands-on craft with leadership, mentoring designers, guiding creative direction and presenting work to stakeholders while staying close to concept, design and execution. I build high-quality, commercially effective work across digital, print, social and in-store channels and have experience in AI-powered visual production for product, fashion and editorial imagery, high-end retouching, and fast, deadline-driven delivery.

Available to hire

I’m Carlos Barón, a Senior Art Director and Graphic Designer with extensive experience leading creative across campaigns, retail and brand systems. I’ve delivered work for global brands including Samsung, ALDI, Subaru, Renault and Nestlé. I blend hands-on craft with leadership, mentoring designers, guiding creative direction and presenting work to stakeholders while staying close to concept, design and execution.

I build high-quality, commercially effective work across digital, print, social and in-store channels and have experience in AI-powered visual production for product, fashion and editorial imagery, high-end retouching, and fast, deadline-driven delivery.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Senior Art Director (Freelance) at BMF
October 1, 2025 - April 30, 2026
Led the creative development of weekly ALDI catalogues from concept to final artwork. Translated briefs into commercially driven creative aligned with brand strategy. Developed scamps, layout systems and campaign directions across weekly retail outputs. Briefed and art directed photography with production teams. Maintained high-quality output under tight deadlines in a fast-paced environment.
Senior Graphic Designer, Photographer and Photo Editor at AussieBum
May 1, 2025 - September 30, 2025
Created campaign assets across digital, social, print and e-commerce. Developed branding, packaging and launch content. Produced product and lifestyle photography, including high-end retouching.
Design Director at Cheil Australia
January 1, 2018 - October 31, 2024
Led creative direction for Samsung campaigns across digital, retail and OOH. Delivered integrated campaign work balancing craft with commercial outcomes. Mentored designers and collaborated across teams to maintain brand consistency and high creative standards.
Senior Art Director at Geometry Global
November 1, 2017 - December 31, 2017
Created conceptual assets for campaigns, activations and brand collateral.
Senior Art Director at Sponge Agency
May 1, 2013 - October 31, 2017
Led creative direction across retail and FMCG campaigns spanning digital and print.
Senior Art Director at Vanity Group
November 1, 2012 - February 28, 2013
Designed packaging, logos and brand assets for retail and hospitality.

Education

Bachelor of Graphic Design at University of Jorge Tadeo Lozano, Bogotá, Colombia
January 11, 2030 - May 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet