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Hi, I'm Betul Sacma—a growth marketing and analytics professional with almost a decade of experience driving acquisition and performance across EMEA, US, and APAC. I specialise in turning data into scalable, insight-led marketing systems that lift ROI and accelerate growth. I hold a Master of Business Analytics and blend hands-on channel expertise with rigorous analytics to translate complex data into actionable strategies. I thrive on cross-functional collaboration and building measurable marketing engines that deliver real business impact.…Hi, I'm Betul Sacma—a growth marketing and analytics professional with almost a decade of experience driving acquisition and performance across EMEA, US, and APAC. I specialise in turning data into scalable, insight-led marketing systems that lift ROI and accelerate growth. I hold a Master of Business Analytics and blend hands-on channel expertise with rigorous analytics to translate complex data into actionable strategies. I thrive on cross-functional collaboration and building measurable marketing engines that deliver real business impact.

Betul Sacma

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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Hi, I'm Betul Sacma—a growth marketing and analytics professional with almost a decade of experience driving acquisition and performance across EMEA, US, and APAC. I specialise in turning data into scalable, insight-led marketing systems that lift ROI and accelerate growth. I hold a Master of Business Analytics and blend hands-on channel expertise with rigorous analytics to translate complex data into actionable strategies. I thrive on cross-functional collaboration and building measurable marketing engines that deliver real business impact.…Hi, I'm Betul Sacma—a growth marketing and analytics professional with almost a decade of experience driving acquisition and performance across EMEA, US, and APAC. I specialise in turning data into scalable, insight-led marketing systems that lift ROI and accelerate growth. I hold a Master of Business Analytics and blend hands-on channel expertise with rigorous analytics to translate complex data into actionable strategies. I thrive on cross-functional collaboration and building measurable marketing engines that deliver real business impact.

Available to hire

Hi, I’m Betul Sacma—a growth marketing and analytics professional with almost a decade of experience driving acquisition and performance across EMEA, US, and APAC. I specialise in turning data into scalable, insight-led marketing systems that lift ROI and accelerate growth.

I hold a Master of Business Analytics and blend hands-on channel expertise with rigorous analytics to translate complex data into actionable strategies. I thrive on cross-functional collaboration and building measurable marketing engines that deliver real business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Manager at earLAB

January 1, 2024 - January 1, 2025

Owned and executed end-to-end digital marketing strategy across paid media, SEO, and CRM for a multi-location healthcare brand. Increased organic traffic through SEO initiatives, including new landing page strategy and content optimisation. Improved ROI and campaign performance through data-driven optimisation and attribution improvements. Led Google Ads, Meta Ads, and Local SEO to optimise high-performing clinic locations. Managed content calendar, freelancers, and CRM flows to support retention and brand consistency.

Paid Search Executive at Synq Digital

November 1, 2023 - May 1, 2024

Managed and optimised Search and Display campaigns across multiple client accounts, consistently exceeding KPIs. Conducted keyword strategy, ad testing, and audience targeting to improve campaign efficiency and ROI. Analysed performance data and optimised bidding strategies to improve cost-efficiency. Delivered performance insights and reporting to support continuous optimisation.

Paid Search Executive at Publicis Groupe

December 1, 2021 - September 1, 2023

Managed and scaled PPC campaigns for Amazon B2B and Launchpad across EU, UK, and Benelux markets. Increased conversions by 140% through data-driven optimisation and advanced audience targeting. Designed and executed A/B testing frameworks across ads, bidding strategies, and landing pages. Analysed auction insights and competitive landscape to improve visibility and positioning. Applied structured experimentation to scale high-performing strategies across multiple markets. Collaborated with Amazon internal teams to align campaign performance with business objectives.

Marketing Data Analyst (Contract) at Pantelope Agency

May 1, 2022 - March 1, 2023

Developed and optimised PPC campaigns across Google, Bing, and Facebook Ads, improving overall engagement and conversion efficiency. Built reporting dashboards, spreadsheets, and data models to monitor weekly campaign performance and track key KPIs. Identified and resolved reporting issues, ensuring accuracy and consistency in performance data. Analysed KPIs to evaluate campaign results and support optimisation decisions. Delivered actionable recommendations to enhance targeting, ad relevance, and ROI. Created supplemental dashboards and presentation decks to visualise KPI trends and communicate insights to internal teams and account managers.

Marketing Lead at Plexus Mind

June 1, 2020 - March 1, 2021

Led multi-channel marketing strategy across PPC, SEO, social, and offline channels. Managed budgets and improved cost efficiency through performance tracking. Developed sales and marketing assets to support business growth. Reported performance insights to leadership to support strategic decisions. Collaborated with founders and external agencies to shape brand positioning, awareness, and customer engagement strategies.

Marketing Data Analyst (Contract) at Pantelope Agency

June 1, 2019 - April 1, 2020

Digital Marketing Specialist at FlyMedi

June 1, 2018 - August 1, 2019

Developed and optimised multi-channel paid media campaigns to improve acquisition performance. Led SEO and content strategy, restructuring website and blog content to significantly improve traffic. Analysed performance data and user behaviour to identify optimisation opportunities across channels. Conducted competitor and market analysis to refine targeting, messaging, and positioning. Collaborated with sales teams to align marketing efforts with revenue and business development goals.