Available to hire
I am a creative strategy and brand operations leader with 15 years of cross-industry experience across beauty, fragrance, wellness, and service environments. I specialize in humancentered systems, audience psychology, and building scalable creative workflows that translate ambiguity into clear, actionable outcomes.
I help brand teams elevate customer experience through structured communication, KPI-driven insights, and iterative programs—from brand systems and experience frameworks to end-to-end operations. I thrive in collaborative environments and am passionate about empowering teams to ship high-impact work.
Experience Level
Language
English
Fluent
Work Experience
Founder & Creative Director at Nefertem Healing Arts
January 1, 2020 - PresentDesign humancentered programs and learning experiences rooted in somatic literacy and emotional intelligence. Build digital content systems, visual storytelling assets, and structured curriculum modules. Manage endtoend operations, project workflows, and client communication with clarity and consistency. Develop brand systems and experience frameworks that strengthen user orientation and longterm engagement.
Assistant Store Manager at Aveda
January 1, 2020 - January 1, 2022Led daily operations, workflow planning, and team coordination in a high-volume, servicedriven environment. Implemented omnichannel tools (BOPIS, same-day delivery, AfterPay) to improve efficiency and customer experience. Analyzed KPIs and business trends to support planning, merchandising, and inventory accuracy. Fostered a culture of development, accountability, and inclusive service.
Assistant Department Manager — Beauty & Fine Fragrances at Nordstrom
January 1, 2018 - January 1, 2020Supported operations for 10 brands and 40 employees, consistently exceeding performance goals. Designed and executed strategies based on KPIs, customer insights, and business trends. Implemented digital tools (Workday/JDA, BookingBug) to streamline HR and CX workflows. Strengthened team effectiveness through coaching and operational readiness.
Business Manager — Le Labo at Nordstrom
January 1, 2016 - January 1, 2018Launched the Le Labo counter at Nordstrom Tysons, generating $350K in first-year revenue with a two-person team. Delivered highlevel customer and partner experience through sensory storytelling and brand-aligned rituals. Drove 20% year-to-date growth, positioning Le Labo as a top-performing niche fragrance brand. Selected for Future Nordstrom Leaders Seminar; earned highest score on Fragrance Specialist Certification exam.
Relationship Banker at Truist Financial
January 1, 2023 - January 1, 2025Strengthened client relationships through clear communication and tailored financial guidance. Earned “Exceeds Operational Standards” audit rating through accuracy and compliance. Supported training, process understanding, and customer experience across the branch.
Education
Diploma, 750 Hours at Northern Virginia School of Therapeutic Massage
January 11, 2030 - May 11, 2026Coursework toward B.A. in International Relations at Virginia Commonwealth University
January 11, 2030 - May 11, 2026Qualifications
Google Ads
January 11, 2030 - May 11, 2026Meta Social Media Marketing
January 11, 2030 - May 11, 2026Future Nordstrom Leaders Program
January 11, 2030 - May 11, 2026Holistic Health & Wellness Coaching
January 11, 2030 - May 11, 2026Naturopathy & Herbalism
January 11, 2030 - May 11, 2026Meditation Coaching
January 11, 2030 - May 11, 2026Writing Therapy
January 11, 2030 - May 11, 2026Artisan Perfumery
January 11, 2030 - May 11, 2026Fragrance Foundation
January 11, 2030 - May 11, 2026Coffee Master (Starbucks)
January 11, 2030 - May 11, 2026Industry Experience
Retail, Consumer Goods, Media & Entertainment, Financial Services, Healthcare, Professional Services
Experience Level
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