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Hi, I’m Sydney Street, a Brooklyn-based social media manager, content strategist, and creative director who specializes in building engaging, data-informed campaigns for consumer and lifestyle brands. I lead end-to-end social programs, from concept through execution, collaborating with cross-functional teams to deliver platform-native ideas, calendars, and reports that translate performance into smart, creative strategy. I’m passionate about storytelling, scalable processes, and delivering polished content that resonates across high-growth platforms. I’ve partnered with brands like BaByliss PRO and e.l.f. Cosmetics to develop social-first content strategies, craft bold yet practical creative direction, and optimize campaigns for retention and shareability. I thrive in fast-paced environments, enjoy mentoring teams, and love turning insights into impactful, measurable results.…Hi, I’m Sydney Street, a Brooklyn-based social media manager, content strategist, and creative director who specializes in building engaging, data-informed campaigns for consumer and lifestyle brands. I lead end-to-end social programs, from concept through execution, collaborating with cross-functional teams to deliver platform-native ideas, calendars, and reports that translate performance into smart, creative strategy. I’m passionate about storytelling, scalable processes, and delivering polished content that resonates across high-growth platforms. I’ve partnered with brands like BaByliss PRO and e.l.f. Cosmetics to develop social-first content strategies, craft bold yet practical creative direction, and optimize campaigns for retention and shareability. I thrive in fast-paced environments, enjoy mentoring teams, and love turning insights into impactful, measurable results.

Sydney Street

Social Media Manager, Content Strategist, Creative Director, +2

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Hi, I’m Sydney Street, a Brooklyn-based social media manager, content strategist, and creative director who specializes in building engaging, data-informed campaigns for consumer and lifestyle brands. I lead end-to-end social programs, from concept through execution, collaborating with cross-functional teams to deliver platform-native ideas, calendars, and reports that translate performance into smart, creative strategy. I’m passionate about storytelling, scalable processes, and delivering polished content that resonates across high-growth platforms. I’ve partnered with brands like BaByliss PRO and e.l.f. Cosmetics to develop social-first content strategies, craft bold yet practical creative direction, and optimize campaigns for retention and shareability. I thrive in fast-paced environments, enjoy mentoring teams, and love turning insights into impactful, measurable results.…Hi, I’m Sydney Street, a Brooklyn-based social media manager, content strategist, and creative director who specializes in building engaging, data-informed campaigns for consumer and lifestyle brands. I lead end-to-end social programs, from concept through execution, collaborating with cross-functional teams to deliver platform-native ideas, calendars, and reports that translate performance into smart, creative strategy. I’m passionate about storytelling, scalable processes, and delivering polished content that resonates across high-growth platforms. I’ve partnered with brands like BaByliss PRO and e.l.f. Cosmetics to develop social-first content strategies, craft bold yet practical creative direction, and optimize campaigns for retention and shareability. I thrive in fast-paced environments, enjoy mentoring teams, and love turning insights into impactful, measurable results.

Available to hire

Hi, I’m Sydney Street, a Brooklyn-based social media manager, content strategist, and creative director who specializes in building engaging, data-informed campaigns for consumer and lifestyle brands. I lead end-to-end social programs, from concept through execution, collaborating with cross-functional teams to deliver platform-native ideas, calendars, and reports that translate performance into smart, creative strategy. I’m passionate about storytelling, scalable processes, and delivering polished content that resonates across high-growth platforms.

I’ve partnered with brands like BaByliss PRO and e.l.f. Cosmetics to develop social-first content strategies, craft bold yet practical creative direction, and optimize campaigns for retention and shareability. I thrive in fast-paced environments, enjoy mentoring teams, and love turning insights into impactful, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Strategist, Social Media Manager, Creative Director at Freelance

April 1, 2023 - Present

Lead end-to-end social strategy and execution for consumer and lifestyle brands, including BaByliss PRO, managing content across high-growth platforms with a combined audience of over 500K and driving consistent engagement and brand visibility. Own the full lifecycle of social campaigns from concept through execution, develop platform-native ideas, produce content calendars, and translate performance insights into iterative, creative strategies.

Content Creator at Madewell (Contract)

August 1, 2024 - March 1, 2025

Partnered with cross-functional teams and clients (including e.l.f. Cosmetics) to develop social-first content strategies aligned with brand objectives and audience behavior. Concepted, directed, shot, and edited a high volume of short-form video content delivering over 80M total views; built platform-native content from ideation to execution, creating trend-informed, culturally relevant assets for engagement and shareability.

Creative Director at Schmooze

May 1, 2022 - March 1, 2023

Grew TikTok from 1K to 120K and Instagram by 48K within five months by identifying repeatable content formats, optimizing for retention, and building series-driven storytelling. Concepted, directed, shot, and edited all content, producing a high volume of short-form video that generated significant reach and engagement.