I'm a Marketing Strategist currently completing a Master of Science in Strategic Marketing with Digital Media Management, with hands-on experience in marketing strategy, audience funneling, CRM, campaign planning, and brand growth. I excel at analyzing audience behavior, conducting competitor and trend analysis, and developing data-driven marketing campaigns to strengthen engagement and brand visibility across digital platforms. I have experience in strategic communication, customer engagement, and cross-market campaigns within international and multicultural environments. I'm confident in public speaking, event coordination, and presenting creative marketing ideas supported by analytical thinking, strong organizational skills, and effective time management. I am fluent in English, French, and Arabic, and I am willing to relocate.

Mounir Oufella

I'm a Marketing Strategist currently completing a Master of Science in Strategic Marketing with Digital Media Management, with hands-on experience in marketing strategy, audience funneling, CRM, campaign planning, and brand growth. I excel at analyzing audience behavior, conducting competitor and trend analysis, and developing data-driven marketing campaigns to strengthen engagement and brand visibility across digital platforms. I have experience in strategic communication, customer engagement, and cross-market campaigns within international and multicultural environments. I'm confident in public speaking, event coordination, and presenting creative marketing ideas supported by analytical thinking, strong organizational skills, and effective time management. I am fluent in English, French, and Arabic, and I am willing to relocate.

Available to hire

I’m a Marketing Strategist currently completing a Master of Science in Strategic Marketing with Digital Media Management, with hands-on experience in marketing strategy, audience funneling, CRM, campaign planning, and brand growth. I excel at analyzing audience behavior, conducting competitor and trend analysis, and developing data-driven marketing campaigns to strengthen engagement and brand visibility across digital platforms.

I have experience in strategic communication, customer engagement, and cross-market campaigns within international and multicultural environments. I’m confident in public speaking, event coordination, and presenting creative marketing ideas supported by analytical thinking, strong organizational skills, and effective time management. I am fluent in English, French, and Arabic, and I am willing to relocate.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Social Media & Communication Ambassador at University of Hertfordshire
March 1, 2026 - Present
Support social media communication and audience engagement across university platforms; represent the university during open days and student events; deliver presentations to 78+ prospective students; guide 130+ students by providing insights into university life and campus services; support content strategy and student-focused campaigns to strengthen brand visibility and community engagement; collaborate with university teams to support event communication and outreach in multicultural environments.
Marketing Strategist, AHZ UK University Representative at AHZ UK
January 1, 2016 - Present
Develop marketing campaigns using Canva, CapCut, and platform analytics, increasing brand awareness by 74% in one month; execute regional campaigns across the UK, Europe, and MENA, achieving 61% greater reach; use demographic analysis, audience segmentation, and competitor analysis to strengthen campaign targeting and brand positioning; engage with potential clients and collaborate with internal teams to support revenue growth; generate lead-driving campaigns with an 83% conversion rate through audience funneling and targeted communication; apply CRM and audience engagement strategies to maintain relationships and support conversion and retention; analyze audience engagement and campaign performance with Excel and social media insights to optimize digital marketing.
Marketing Associate Intern at MINSKY ACADEMY
August 1, 2025 - May 31, 2026
Supported marketing campaigns and audience engagement initiatives across digital platforms; assisted in lead-generation and outreach activities, contributing to a 37% conversion rate through follow-up communication and customer engagement; developed strategic content calendars using Notion and Excel; conducted data analysis, market research, and competitor analysis to support campaign decisions; collaborated with internal teams to support brand communication, audience targeting, and customer engagement; analyzed campaign performance to optimize digital marketing.
Marketing Strategist at Coventry University
November 1, 2020 - September 30, 2024
Developed data-driven marketing strategies using audience insights and campaign performance data to improve reach and engagement; recruited and coordinated ambassadors aligned with brand vision and expected deliverables; increased social media engagement by 48% through funnel-based audience targeting and content performance analysis; delivered marketing campaigns within deadlines while maintaining brand consistency; led a team of ambassadors and organized events to enhance brand presence and audience engagement.

Education

Master of Science in Strategic Marketing with Digital Media Management at University of Hertfordshire
September 1, 2024 - September 1, 2026
Bachelor of Arts (Honours) Global Business Management at Coventry University
September 1, 2020 - June 30, 2024
EF Academy International High School Program at EF Academy New York
September 1, 2016 - June 1, 2017

Qualifications

High Achiever Certificate (top 10% across multiple modules)
January 11, 2030 - May 11, 2026

Industry Experience

Education, Professional Services, Media & Entertainment