I'm a product manager with over four years of experience in the health food and cosmetic industries, focusing on brand strategy, market execution, and omnichannel distribution. I'm skilled at creating data-driven marketing strategies, managing end-to-end product lifecycles, directing cross-functional teams, and liaising with international suppliers, with expertise in digital tools and analytics.…

user1661895

I'm a product manager with over four years of experience in the health food and cosmetic industries, focusing on brand strategy, market execution, and omnichannel distribution. I'm skilled at creating data-driven marketing strategies, managing end-to-end product lifecycles, directing cross-functional teams, and liaising with international suppliers, with expertise in digital tools and analytics.…

Available to hire

I’m a product manager with over four years of experience in the health food and cosmetic industries, focusing on brand strategy, market execution, and omnichannel distribution.
I’m skilled at creating data-driven marketing strategies, managing end-to-end product lifecycles, directing cross-functional teams, and liaising with international suppliers, with expertise in digital tools and analytics.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent
French
Beginner

Work Experience

Product Manager at Healthy Aging Research Group SRL
January 1, 2025 - Present
Led end-to-end product development, from market analysis to packaging and launch. Managed raw materials sourcing, formulation with external labs, and third party production. Negotiated with Italian and international distributors and retail buyers. Analyzed sales analytics and built performance dashboards. Directed brand communication: PR (Elle, Cosmopolitan, Io Donna) and social media. Set national targets, and supported incentive planning. Oversaw e-commerce conversions via A/B testing.
Product Manager at Label SRL
January 1, 2022 - January 1, 2025
Supported the Italian market entry of Sylphar brands through tailored marketing plans. Designed localized POS campaigns and trade marketing strategies for pharmacies. Produced market intelligence reports to identify new product opportunities. Created packaging and B2B/B2C sales and marketing materials. Oversaw digital marketing initiatives on LinkedIn, Meta, and Google. Improved pricing and distribution through analysis of sell-in/sell-out data. Forecasted production and sales for new SKUs. Provided training and webinars to support national sales teams.
Marketing Consultant at Sylphar NV
August 1, 2021 - March 1, 2023
Supported the Italian market entry of Sylphar brands through tailored marketing plans. Designed localized POS campaigns and trade marketing strategies for pharmacies. Produced market intelligence reports to identify new product opportunities. Created packaging and B2B/B2C sales and marketing materials. Oversaw digital marketing initiatives on LinkedIn, Meta, and Google. Improved pricing and distribution through analysis of sell-in/sell-out data. Forecasted production and sales for new SKUs.

Education

MSc in Brand & Business Management at Università Commerciale Luigi Bocconi
January 1, 2016 - January 1, 2019
BA in Philosophy at Università Vita-Salute San Raffaele
January 11, 2030 - May 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Consumer Goods, Retail, Manufacturing, Professional Services

Skills

Experience Level

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