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I'm a multidisciplinary creative professional with 20+ years of experience spanning graphic design, brand development, digital content, visual merchandising, and retail leadership across the Philippines and GCC markets. I deliver commercially effective visual solutions, lead multi-store merchandising execution, develop brand assets, and build engaging customer experiences. I combine strategic thinking, creative execution, and strong commercial awareness to support business growth and strengthen brand impact. I've led visual merchandising across 50+ retail stores in GCC, developed visual campaigns contributing to stronger commercial performance and customer engagement, and created branding, packaging, digital content, and campaign assets across retail, construction, and startup sectors. I'm an award-winning visual merchandising leader recognized by Debenhams, RedTag, and SM, and I enjoy mentoring teams and collaborating with stakeholders to bring ideas to life.…I'm a multidisciplinary creative professional with 20+ years of experience spanning graphic design, brand development, digital content, visual merchandising, and retail leadership across the Philippines and GCC markets. I deliver commercially effective visual solutions, lead multi-store merchandising execution, develop brand assets, and build engaging customer experiences. I combine strategic thinking, creative execution, and strong commercial awareness to support business growth and strengthen brand impact. I've led visual merchandising across 50+ retail stores in GCC, developed visual campaigns contributing to stronger commercial performance and customer engagement, and created branding, packaging, digital content, and campaign assets across retail, construction, and startup sectors. I'm an award-winning visual merchandising leader recognized by Debenhams, RedTag, and SM, and I enjoy mentoring teams and collaborating with stakeholders to bring ideas to life.

Reynaldo Reyes

Graphic Designer, Brand Strategist, Brand Designer, +1

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I'm a multidisciplinary creative professional with 20+ years of experience spanning graphic design, brand development, digital content, visual merchandising, and retail leadership across the Philippines and GCC markets. I deliver commercially effective visual solutions, lead multi-store merchandising execution, develop brand assets, and build engaging customer experiences. I combine strategic thinking, creative execution, and strong commercial awareness to support business growth and strengthen brand impact. I've led visual merchandising across 50+ retail stores in GCC, developed visual campaigns contributing to stronger commercial performance and customer engagement, and created branding, packaging, digital content, and campaign assets across retail, construction, and startup sectors. I'm an award-winning visual merchandising leader recognized by Debenhams, RedTag, and SM, and I enjoy mentoring teams and collaborating with stakeholders to bring ideas to life.…I'm a multidisciplinary creative professional with 20+ years of experience spanning graphic design, brand development, digital content, visual merchandising, and retail leadership across the Philippines and GCC markets. I deliver commercially effective visual solutions, lead multi-store merchandising execution, develop brand assets, and build engaging customer experiences. I combine strategic thinking, creative execution, and strong commercial awareness to support business growth and strengthen brand impact. I've led visual merchandising across 50+ retail stores in GCC, developed visual campaigns contributing to stronger commercial performance and customer engagement, and created branding, packaging, digital content, and campaign assets across retail, construction, and startup sectors. I'm an award-winning visual merchandising leader recognized by Debenhams, RedTag, and SM, and I enjoy mentoring teams and collaborating with stakeholders to bring ideas to life.

Available to hire

I’m a multidisciplinary creative professional with 20+ years of experience spanning graphic design, brand development, digital content, visual merchandising, and retail leadership across the Philippines and GCC markets. I deliver commercially effective visual solutions, lead multi-store merchandising execution, develop brand assets, and build engaging customer experiences. I combine strategic thinking, creative execution, and strong commercial awareness to support business growth and strengthen brand impact. I’ve led visual merchandising across 50+ retail stores in GCC, developed visual campaigns contributing to stronger commercial performance and customer engagement, and created branding, packaging, digital content, and campaign assets across retail, construction, and startup sectors. I’m an award-winning visual merchandising leader recognized by Debenhams, RedTag, and SM, and I enjoy mentoring teams and collaborating with stakeholders to bring ideas to life.

Skills

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Adobe InDesign

Expert

Language

English

Fluent

Work Experience

Freelance Graphic Designer / Creative Consultant

April 1, 2024 - Present

Develop brand identity systems, marketing collateral, packaging concepts, and digital creative assets for startups and small businesses. Create social media campaigns, merchandise graphics, promotional materials, and event visuals tailored to diverse audiences. Design pitch decks and presentation materials supporting business launches and client growth initiatives. Provide end-to-end creative solutions from concept development through final execution and delivery. Support clients with content strategy and audience-facing creative across digital platforms.

Graphic Designer I at BAP Construction and Development Corp.

September 1, 2020 - March 1, 2024

Produced integrated marketing and brand assets supporting multiple construction and business units. Developed templates, mockups, campaign visuals, and promotional materials that strengthened visual consistency and communication. Contributed to concept development for event branding, internal campaigns, and stakeholder presentations. Supported brand visibility through creative solutions across print and digital channels. Recognition: Best Team Player Award (2021).

Visual Merchandising Manager at Debenhams

January 1, 2014 - January 1, 2019

Led seasonal visual merchandising campaigns across multiple stores aligned with global brand standards. Directed in-store visual storytelling, promotional execution, and merchandising presentation. Supervised and coached visual merchandising teams while supporting commercial performance through strategic visual execution. Maintained strong brand consistency across retail environments. Awards: Hotspot Competition, Seasonal Trends Competition, Ramadan Store Competition.

Area VM Manager at Max Fashion

January 1, 2008 - January 1, 2010

Led visual merchandising execution and maintained brand standards across multiple stores. Developed and implemented department planograms supporting space optimization and product presentation. Created and rolled out merchandising guidelines ensuring consistency in visual standards and promotional execution. Partnered with operations teams on layout optimization, seasonal campaigns, and customer flow strategies. Guided in-store teams through training and coaching on merchandising best practices.

Regional VM Manager at RedTag

January 1, 2010 - January 1, 2012

Directed visual merchandising strategy across regional store network. Executed seasonal campaigns and promotional standards supporting commercial initiatives. Supported store performance through strategic visual presentation.

Area VM Manager at The Children’s Place

January 1, 2012 - January 1, 2013

Oversaw multi-store merchandising implementation and regional campaign execution. Maintained brand standards while supporting strong customer experience across locations. Partnered with operations teams to support effective in-store execution.

Visual Display Merchandiser at SM Shoemart

January 1, 1997 - January 1, 2007

Developed and executed visual displays for seasonal and promotional campaigns. Supported merchandising initiatives contributing to strong customer engagement.

Product Designer at Pacific Inter Decor

January 1, 1991 - January 1, 1997

Developed product concepts and designs for home décor collections serving local and export markets. Contributed to product development through creative and commercial design solutions.