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Hi, I’m Mayank Gupta—a growth-focused digital marketer with 6+ years of experience scaling acquisition and driving measurable impact for D2C brands and fintechs. I specialize in multi-channel campaigns across Google, Meta, LinkedIn, and more, using data and experimentation to boost ROAS, reduce CAC, and lift first-time registrations. I love turning complex analytics into clear actions and collaborating with product, creative, and analytics teams to build scalable growth engines. Currently based in Bengaluru, I enjoy crafting compelling brand narratives, optimizing funnels, and exploring new channels during IPL seasons and beyond. I’m open to opportunities where strategy, analytics, and creative execution come together to accelerate user growth and revenue.…Hi, I’m Mayank Gupta—a growth-focused digital marketer with 6+ years of experience scaling acquisition and driving measurable impact for D2C brands and fintechs. I specialize in multi-channel campaigns across Google, Meta, LinkedIn, and more, using data and experimentation to boost ROAS, reduce CAC, and lift first-time registrations. I love turning complex analytics into clear actions and collaborating with product, creative, and analytics teams to build scalable growth engines. Currently based in Bengaluru, I enjoy crafting compelling brand narratives, optimizing funnels, and exploring new channels during IPL seasons and beyond. I’m open to opportunities where strategy, analytics, and creative execution come together to accelerate user growth and revenue.

Mayank Gupta

Growth Marketer, Marketing Analyst, Marketing Strategist, +2

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Hi, I’m Mayank Gupta—a growth-focused digital marketer with 6+ years of experience scaling acquisition and driving measurable impact for D2C brands and fintechs. I specialize in multi-channel campaigns across Google, Meta, LinkedIn, and more, using data and experimentation to boost ROAS, reduce CAC, and lift first-time registrations. I love turning complex analytics into clear actions and collaborating with product, creative, and analytics teams to build scalable growth engines. Currently based in Bengaluru, I enjoy crafting compelling brand narratives, optimizing funnels, and exploring new channels during IPL seasons and beyond. I’m open to opportunities where strategy, analytics, and creative execution come together to accelerate user growth and revenue.…Hi, I’m Mayank Gupta—a growth-focused digital marketer with 6+ years of experience scaling acquisition and driving measurable impact for D2C brands and fintechs. I specialize in multi-channel campaigns across Google, Meta, LinkedIn, and more, using data and experimentation to boost ROAS, reduce CAC, and lift first-time registrations. I love turning complex analytics into clear actions and collaborating with product, creative, and analytics teams to build scalable growth engines. Currently based in Bengaluru, I enjoy crafting compelling brand narratives, optimizing funnels, and exploring new channels during IPL seasons and beyond. I’m open to opportunities where strategy, analytics, and creative execution come together to accelerate user growth and revenue.

Available to hire

Hi, I’m Mayank Gupta—a growth-focused digital marketer with 6+ years of experience scaling acquisition and driving measurable impact for D2C brands and fintechs. I specialize in multi-channel campaigns across Google, Meta, LinkedIn, and more, using data and experimentation to boost ROAS, reduce CAC, and lift first-time registrations. I love turning complex analytics into clear actions and collaborating with product, creative, and analytics teams to build scalable growth engines.

Currently based in Bengaluru, I enjoy crafting compelling brand narratives, optimizing funnels, and exploring new channels during IPL seasons and beyond. I’m open to opportunities where strategy, analytics, and creative execution come together to accelerate user growth and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Manager at Smallcase

February 1, 2025 - Present

Digital Marketing Manager responsible for leading multi-channel campaigns across Meta, Google, LinkedIn, Spotify & Uber, driving significant new-user growth. Increased first-time registrations via brand-film-led campaigns during IPL season; delivered measurable gains in acquisition and brand metrics; managed sequencing campaigns with high-frequency exposure and contributed to ROAS improvements through structured experiments.

Assistant Manager, Growth Marketing at INDmoney

January 1, 2024 - February 1, 2025

Orchestrated multi-channel campaigns across Meta, Google, LinkedIn, Spotify & Uber, driving 100% growth in new user acquisition. Achieved 65% increase in mutual fund tracker usage and boosted user engagement by 67% through high-impact creatives and videos. Managed performance mix across platforms to meet investor acquisition targets.

Senior Business Analyst at Dentsu Aegis (Merkle Sokrati)

January 1, 2021 - January 1, 2024

Led ₹5 Cr+ / month media portfolio for major D2C brands like Purplle and Tata Cliq. Delivered 35% ROAS increase and 22% CAC reduction via Facebook Shopping campaigns. Increased app installs by 40% and subscriptions by 25% through funnel optimization. Launched 50+ campaigns across Google, Display, Shopping, and Performance Max.

Remote Project Manager, Google Ads (US Market) at Jennifer Furniture

January 1, 2018 - January 1, 2021

Managed $100K+ ad spend for hyper-local campaigns driving a 150% boost in in-store foot traffic. Achieved 110% ROAS growth through competitor analysis and landing page optimization.