Strategic Social Media and Content Lead with 10+ years’ agency experience delivering integrated campaigns for global brands across technology, automotive, financial services, FMCG, beauty and healthcare. I specialise in social strategy, executive communications and influencer marketing, with a strong focus on LinkedIn and B2B audiences. My experience spans global campaign development, multi-market rollout and always-on content programmes that drive measurable engagement and brand growth. Highlights from my agency experience include leading global social and influencer strategy for brands such as Honda, Hitachi and P&G, delivering high-profile campaigns around major moments including product launches and international climate events. I have also led LinkedIn strategy for senior executives, building thought leadership platforms that connect with key stakeholder audiences. I’m experienced in working cross-functionally with paid media, creative and PR teams to deliver fully integrated campaigns, as well as managing budgets, timelines and stakeholder relationships at a senior level. Now working on a freelance and part-time basis, partnering with brands and teams to deliver strategic, high-impact social and content programmes.…

Kelly Dempsey

Strategic Social Media and Content Lead with 10+ years’ agency experience delivering integrated campaigns for global brands across technology, automotive, financial services, FMCG, beauty and healthcare. I specialise in social strategy, executive communications and influencer marketing, with a strong focus on LinkedIn and B2B audiences. My experience spans global campaign development, multi-market rollout and always-on content programmes that drive measurable engagement and brand growth. Highlights from my agency experience include leading global social and influencer strategy for brands such as Honda, Hitachi and P&G, delivering high-profile campaigns around major moments including product launches and international climate events. I have also led LinkedIn strategy for senior executives, building thought leadership platforms that connect with key stakeholder audiences. I’m experienced in working cross-functionally with paid media, creative and PR teams to deliver fully integrated campaigns, as well as managing budgets, timelines and stakeholder relationships at a senior level. Now working on a freelance and part-time basis, partnering with brands and teams to deliver strategic, high-impact social and content programmes.…

Available to hire

Strategic Social Media and Content Lead with 10+ years’ agency experience delivering integrated campaigns for global brands across technology, automotive, financial services, FMCG, beauty and healthcare.

I specialise in social strategy, executive communications and influencer marketing, with a strong focus on LinkedIn and B2B audiences. My experience spans global campaign development, multi-market rollout and always-on content programmes that drive measurable engagement and brand growth.

Highlights from my agency experience include leading global social and influencer strategy for brands such as Honda, Hitachi and P&G, delivering high-profile campaigns around major moments including product launches and international climate events. I have also led LinkedIn strategy for senior executives, building thought leadership platforms that connect with key stakeholder audiences.

I’m experienced in working cross-functionally with paid media, creative and PR teams to deliver fully integrated campaigns, as well as managing budgets, timelines and stakeholder relationships at a senior level.

Now working on a freelance and part-time basis, partnering with brands and teams to deliver strategic, high-impact social and content programmes.

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Language

English
Fluent
Afrikaans
Advanced

Work Experience

Senior Content Strategist at Burson
July 1, 2023 - December 31, 2025
Led global social and content strategy for brands including Hitachi, Honda, Patria Investments and P&G across multiple international markets. Directed influencer programs, developed social playbooks and calendars, and mentored junior team members. Managed budgets, timelines and cross-agency collaboration to ensure seamless delivery. Contributed to new business pitches and scaled LinkedIn and other platform strategies.
Content and Publishing Strategist at Burson
November 1, 2020 - July 1, 2023
Led global social and content strategy for brands including Hitachi, Honda, Patria Investments and P&G across multiple international markets. Directed high-profile multi-market campaigns, oversaw LinkedIn strategy and executive profiling, and collaborated with paid media to ensure cohesive organic and paid activation.
Senior Social Media Manager at Vivaldi
January 1, 2020 - November 30, 2020
Led social strategy and content delivery across brands including Renault and Lavazza. Partnered with paid media teams to develop paid social strategies on Meta and LinkedIn and delivered performance reporting with actionable insights to optimise campaign performance.
Social Media Consultant at Freelance
August 1, 2018 - January 31, 2020
Delivered social and paid media strategies for clients across beauty, non-profit and FMCG sectors. Increased Instagram followings for key clients and built social presence for NGO campaigns. Implemented paid media strategies across Meta and LinkedIn and managed end-to-end paid social delivery.
Social Media Manager at Have You Heard Marketing
April 1, 2017 - August 31, 2018
Led social media strategy across EMEA for multiple brand clients; contributed to DHL Africa As One campaign that generated over 1.2 billion impressions on Twitter.
Account Manager at Have You Heard Marketing
December 1, 2016 - March 31, 2017
Managed client relationships, scoped campaign strategies, and coordinated multi-stakeholder teams to deliver integrated campaigns.
Account Executive at Have You Heard Marketing
April 1, 2015 - November 30, 2016
Supported campaign planning and execution, ensuring timely delivery and client satisfaction across key accounts.
Account Assistant at Have You Heard Marketing
January 1, 2015 - March 31, 2015
Provided administrative and account support, coordinating schedules and project deliverables.
Intern at SPICE4LIFE
November 1, 2014 - January 31, 2015
Supported social media and content tasks, assisting with day-to-day account activities.
Intern at INTER ACTIVE AFRICA
February 1, 2014 - March 31, 2014
Conducted interviews and supported live event content production.

Education

Bachelor of Arts, Film and Media at AFDA School of Film and Television
January 11, 2030 - May 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services