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6+ years of experience executing partner-focused multi-platform content strategies and scaling B2B/B2C influencer programmes across paid social and organic channels. Track record of producing social-first content (Reels, TikTok, carousels, UGC) and performance-oriented creator strategies, from full-funnel campaign management to data-led KPI frameworks. Deep expertise in lead generation via gated assets, LinkedIn-native formats, and data-driven content optimisation. Proven ability to combine creator intelligence (audience quality, ICP reach, engagement authenticity) with rigorous performance tracking to maximise ROI at every stage of the funnel. Deep expertise in the creator economy, content strategy, performance analytics, content production and social media.…6+ years of experience executing partner-focused multi-platform content strategies and scaling B2B/B2C influencer programmes across paid social and organic channels. Track record of producing social-first content (Reels, TikTok, carousels, UGC) and performance-oriented creator strategies, from full-funnel campaign management to data-led KPI frameworks. Deep expertise in lead generation via gated assets, LinkedIn-native formats, and data-driven content optimisation. Proven ability to combine creator intelligence (audience quality, ICP reach, engagement authenticity) with rigorous performance tracking to maximise ROI at every stage of the funnel. Deep expertise in the creator economy, content strategy, performance analytics, content production and social media.

Vivek Desai

Influencer Marketing Manager, Content Creator, Content Producer, +2

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6+ years of experience executing partner-focused multi-platform content strategies and scaling B2B/B2C influencer programmes across paid social and organic channels. Track record of producing social-first content (Reels, TikTok, carousels, UGC) and performance-oriented creator strategies, from full-funnel campaign management to data-led KPI frameworks. Deep expertise in lead generation via gated assets, LinkedIn-native formats, and data-driven content optimisation. Proven ability to combine creator intelligence (audience quality, ICP reach, engagement authenticity) with rigorous performance tracking to maximise ROI at every stage of the funnel. Deep expertise in the creator economy, content strategy, performance analytics, content production and social media.…6+ years of experience executing partner-focused multi-platform content strategies and scaling B2B/B2C influencer programmes across paid social and organic channels. Track record of producing social-first content (Reels, TikTok, carousels, UGC) and performance-oriented creator strategies, from full-funnel campaign management to data-led KPI frameworks. Deep expertise in lead generation via gated assets, LinkedIn-native formats, and data-driven content optimisation. Proven ability to combine creator intelligence (audience quality, ICP reach, engagement authenticity) with rigorous performance tracking to maximise ROI at every stage of the funnel. Deep expertise in the creator economy, content strategy, performance analytics, content production and social media.

Available to hire

6+ years of experience executing partner-focused multi-platform content strategies and scaling B2B/B2C influencer programmes across paid social and organic channels. Track record of producing social-first content (Reels, TikTok, carousels, UGC) and performance-oriented creator strategies, from full-funnel campaign management to data-led KPI frameworks. Deep expertise in lead generation via gated assets, LinkedIn-native formats, and data-driven content optimisation. Proven ability to combine creator intelligence (audience quality, ICP reach, engagement authenticity) with rigorous performance tracking to maximise ROI at every stage of the funnel. Deep expertise in the creator economy, content strategy, performance analytics, content production and social media.

Language

French

Fluent

English

Fluent

Hindi

Fluent

Gujarati

Fluent

Work Experience

Head of Influencer Marketing at Les Années Folles

March 1, 2026 - Present

Leading B2B influence marketing campaigns across LinkedIn, branded podcasts, and video formats for 10+ strategic accounts in FinTech/SaaS, Legal-tech, and Telecoms. Set strategic direction across Sales, Communications and Talent teams, developed KPI architecture by objective, and translated performance data into actionable recommendations for executives. Managed monthly LinkedIn content calendars (15+ posts/month), designed gated asset download strategies to capture partner leads, and drove GTM strategy for LAF's B2B influence marketplace MVP.

Performance Manager at Jellysmack

May 1, 2021 - February 1, 2025

Owned influencer growth strategy end-to-end across Facebook, Instagram, TikTok, Snapchat, YouTube, driving +27% improvements in revenue, engagement and retention across EMEA, North America, APAC and LATAM. Built scalable frameworks for 250+ creators, integrating UGC into paid and organic campaigns to deliver $1M+ ARR impact. Improved ROI by +21%, led a distributed team of 6, and established campaign playbooks and QA. Produced monthly reports mapping engagement data to partner accounts and pipeline objectives.

Digital Project Manager at Des Ronds Dans L'Eau

January 1, 2021 - April 1, 2021

Led digital transformation for luxury, entertainment, beauty and construction brands with a focus on SEO and social media integration for organic growth. Conducted website audits, benchmarking, technical SEO, branding and social media work. Planned and executed project lifecycles, sales funnels, KPIs and budgets to ensure successful delivery of websites, mobile apps and B2B/B2C campaigns, resulting in +20% conversions and optimized ROI.

Growth Marketing & E-Commerce Manager at Namae Concept

May 1, 2019 - December 1, 2020

Drove +42% revenue growth through structured content strategy, community management, and full-funnel conversion optimisation (landing pages, UX, CRO). Built KPI frameworks (CAC, LTV, activation rate, retention) enabling data-driven decisions for C-level stakeholders; improved conversion rate by +72%.

Head of Influencer Marketing at Les Années Folles

March 1, 2026 - Present

Spearheaded end-to-end B2B influencer campaigns, cross-channel content development, and agency growth initiatives for partner accounts; led audience segmentation and performance optimization to maximize funnel ROI and partner engagement.