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I am a Marketing Analyst with 5+ years of experience working with campaign data, customer behavior, and acquisition funnels across fintech and BFSI environments. I regularly use SQL, Power BI, and Google Analytics to analyze performance, identify drop-offs, and drive conversions. I collaborate with marketing and product teams to evaluate user journeys, adjust targeting strategies, and support decisions on budget allocation and campaign direction. I stay focused on improving measurable outcomes such as conversion rate, cost per acquisition, and campaign efficiency through consistent data analysis.…I am a Marketing Analyst with 5+ years of experience working with campaign data, customer behavior, and acquisition funnels across fintech and BFSI environments. I regularly use SQL, Power BI, and Google Analytics to analyze performance, identify drop-offs, and drive conversions. I collaborate with marketing and product teams to evaluate user journeys, adjust targeting strategies, and support decisions on budget allocation and campaign direction. I stay focused on improving measurable outcomes such as conversion rate, cost per acquisition, and campaign efficiency through consistent data analysis.

Amit Sheoran

Marketing Analyst, Data Analyst, Marketing Strategist, +2

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I am a Marketing Analyst with 5+ years of experience working with campaign data, customer behavior, and acquisition funnels across fintech and BFSI environments. I regularly use SQL, Power BI, and Google Analytics to analyze performance, identify drop-offs, and drive conversions. I collaborate with marketing and product teams to evaluate user journeys, adjust targeting strategies, and support decisions on budget allocation and campaign direction. I stay focused on improving measurable outcomes such as conversion rate, cost per acquisition, and campaign efficiency through consistent data analysis.…I am a Marketing Analyst with 5+ years of experience working with campaign data, customer behavior, and acquisition funnels across fintech and BFSI environments. I regularly use SQL, Power BI, and Google Analytics to analyze performance, identify drop-offs, and drive conversions. I collaborate with marketing and product teams to evaluate user journeys, adjust targeting strategies, and support decisions on budget allocation and campaign direction. I stay focused on improving measurable outcomes such as conversion rate, cost per acquisition, and campaign efficiency through consistent data analysis.

Available to hire

I am a Marketing Analyst with 5+ years of experience working with campaign data, customer behavior, and acquisition funnels across fintech and BFSI environments. I regularly use SQL, Power BI, and Google Analytics to analyze performance, identify drop-offs, and drive conversions. I collaborate with marketing and product teams to evaluate user journeys, adjust targeting strategies, and support decisions on budget allocation and campaign direction. I stay focused on improving measurable outcomes such as conversion rate, cost per acquisition, and campaign efficiency through consistent data analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Analyst / Business Analyst at Wealthsimple

February 1, 2025 - Present

Led data-driven optimization across paid and organic acquisition campaigns, raising campaign conversion rates by 18% by analyzing channel performance with SQL and Power BI and refining targeting. Built automated dashboards integrating Google Analytics and CRM data to reduce reporting turnaround time by 40%, providing marketing and product teams with actionable visibility. Analyzed user journeys to identify friction points, collaborating with product teams to improve onboarding completion by 12% and landing page messaging. Implemented structured A/B testing to lower cost per acquisition by 15% and developed customer segments to boost engagement by 20%, informing budget allocations and channel prioritization.

Digital Marketing Analyst / Marketing Specialist at Mphasis

November 1, 2020 - June 1, 2023

Increased lead generation by 30% through optimization of Google Ads and social campaigns, refining targeting and performance analysis. Enabled faster decision-making by developing Power BI dashboards tracking acquisition, engagement, and conversion metrics, reducing manual reporting. Improved conversion rates by 14% via cohort analysis and high-value user segmentation, strengthening BFSI campaign effectiveness. Raised funnel conversion efficiency by 16% by identifying drop-offs and implementing targeted optimizations. Aligned KPIs with stakeholders to ensure marketing insights supported revenue and customer acquisition goals, and reduced reporting errors by 25% through data validation improvements.

Digital Marketing Executive at Omnepresent Technologies

December 1, 2019 - October 1, 2020

Drove 25% increase in website traffic by implementing SEO/SEM strategies, improving keyword targeting and content. Enhanced lead conversion by 15% through campaign analysis with Google Analytics and targeted adjustments to structure, messaging, and audience. Ensured timely campaign execution by coordinating activities across multiple channels and maintaining alignment with marketing objectives. Improved reporting clarity with performance summaries that highlighted campaign outcomes and user behavior, aiding strategic planning.