Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Urvi Karnatak, an award-winning creator and social media marketing strategist with 7+ years building viral campaigns for global brands and a track record of scaling personal channels to substantial reach. I excel at turning insights into narrative-driven content, negotiating partnerships, and driving data-backed growth across platforms. In addition to client work, I recently grew my own short-form channels to 20M+ cross-platform reach in just four months, using organic storytelling and a rigorous content rhythm. I’m passionate about the UK creator economy and dedicated to Championing creators from both sides of partnerships, from discovery to monetisation.…I'm Urvi Karnatak, an award-winning creator and social media marketing strategist with 7+ years building viral campaigns for global brands and a track record of scaling personal channels to substantial reach. I excel at turning insights into narrative-driven content, negotiating partnerships, and driving data-backed growth across platforms. In addition to client work, I recently grew my own short-form channels to 20M+ cross-platform reach in just four months, using organic storytelling and a rigorous content rhythm. I’m passionate about the UK creator economy and dedicated to Championing creators from both sides of partnerships, from discovery to monetisation.

Urvi Karnatak

Content Creator, Social Media Manager, Brand Strategist, +2





I'm Urvi Karnatak, an award-winning creator and social media marketing strategist with 7+ years building viral campaigns for global brands and a track record of scaling personal channels to substantial reach. I excel at turning insights into narrative-driven content, negotiating partnerships, and driving data-backed growth across platforms. In addition to client work, I recently grew my own short-form channels to 20M+ cross-platform reach in just four months, using organic storytelling and a rigorous content rhythm. I’m passionate about the UK creator economy and dedicated to Championing creators from both sides of partnerships, from discovery to monetisation.…I'm Urvi Karnatak, an award-winning creator and social media marketing strategist with 7+ years building viral campaigns for global brands and a track record of scaling personal channels to substantial reach. I excel at turning insights into narrative-driven content, negotiating partnerships, and driving data-backed growth across platforms. In addition to client work, I recently grew my own short-form channels to 20M+ cross-platform reach in just four months, using organic storytelling and a rigorous content rhythm. I’m passionate about the UK creator economy and dedicated to Championing creators from both sides of partnerships, from discovery to monetisation.

Available to hire

I’m Urvi Karnatak, an award-winning creator and social media marketing strategist with 7+ years building viral campaigns for global brands and a track record of scaling personal channels to substantial reach. I excel at turning insights into narrative-driven content, negotiating partnerships, and driving data-backed growth across platforms.

In addition to client work, I recently grew my own short-form channels to 20M+ cross-platform reach in just four months, using organic storytelling and a rigorous content rhythm. I’m passionate about the UK creator economy and dedicated to Championing creators from both sides of partnerships, from discovery to monetisation.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Content Creator & Storyteller at D&D with Toph (@dndwithtoph)

December 1, 2025 - Present

Built a short-form comedy channel in the $2B TTRPG/tabletop gaming niche; achieved platform-level viral performance across Instagram, TikTok and YouTube Shorts in under 4 months. Grew to 11,356 followers and 20M+ cross-platform reach with zero paid spend, driven by organic storytelling and community insights. Applied brand strategy to establish a consistent visual identity and platform-specific tone, delivering high engagement and resourceful monetisation insights that inform creator partnerships.

Account Lead — Content Creation & Client Strategy (Music) at LMSUK

October 1, 2025 - Present

Led organic social and content strategy for 20 independent musicians, delivering 150+ platform-specific pieces per month across IG, TikTok, Facebook and LinkedIn. Achieved 20-40% increases in engagement and up to 30% follower growth within 3–6 months; planned and optimised paid campaigns (Meta & TikTok) with £1k–£2k monthly budgets per client, reducing CPMs through iterative creative testing and aligning organic learnings with paid to boost CTR by 20–35%.

Brand Manager (Part-Time) at At Last

October 1, 2024 - March 1, 2025

Led end-to-end social media strategy and content creation, including video production, visuals and copy. Designed guerrilla marketing experiments and collaborated with the revenue team to drive top-of-funnel growth and lead generation; developed customer success stories and case studies to boost brand credibility and inform strategic planning.

Group Head — Client Servicing, Social & Influencer Marketing at White Rivers Media

January 1, 2021 - August 1, 2024

Led a 14-member team across high-priority global accounts (Hershey, Dettol, Sony Pictures, Crunchyroll India, Amazon MiniTV, Shark Tank India). Conceptualised and managed award-winning campaigns, built long-term creator partnerships, and negotiated high-impact influencer deals; contributed significantly to revenue growth and award recognitions.

Senior Marketing Manager — Social & Influencer at White Rivers Media

May 1, 2019 - December 1, 2020

Ran influencer and meme campaigns for Amazon's Case Toh Banta Hai, reaching 560M+ impressions across 30+ influencers; campaign won 20+ digital marketing awards and demonstrated scalable influencer strategies.

Marketing Executive at MTV India (Viacom18)

May 1, 2019 - December 1, 2020

Originated and produced Hustle Cypher, a live freestyle hip-hop battle across 8 cities with amplification across social channels; executed ATL campaigns across television, outdoor, print and radio for MTV Hustle, Ace of Space 2 and Supermodel of the Year.