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I specialise in social commerce, creator-led marketing and brand content strategy, with hands-on experience across premium beauty, fashion and platform-side creator operations. At Estée Lauder, I supported product-led campaign content, audience insight and creator collaboration for a premium skincare launch. At Xiaohongshu RED’s Fashion Category, I worked with creators and influencer agencies on account incubation, content planning, livestream growth and campaign performance analysis. These experiences helped me understand how social platforms drive product discovery, how trends shape audience behaviour, and how brands can turn content into commercial results. I can support early-stage brands with account positioning, content direction, visual identity, product messaging, launch planning and performance review. I am especially interested in helping founders build a clear, trend-aware and commercially focused presence on short-form video platforms such as TikTok.…I specialise in social commerce, creator-led marketing and brand content strategy, with hands-on experience across premium beauty, fashion and platform-side creator operations. At Estée Lauder, I supported product-led campaign content, audience insight and creator collaboration for a premium skincare launch. At Xiaohongshu RED’s Fashion Category, I worked with creators and influencer agencies on account incubation, content planning, livestream growth and campaign performance analysis. These experiences helped me understand how social platforms drive product discovery, how trends shape audience behaviour, and how brands can turn content into commercial results. I can support early-stage brands with account positioning, content direction, visual identity, product messaging, launch planning and performance review. I am especially interested in helping founders build a clear, trend-aware and commercially focused presence on short-form video platforms such as TikTok.

Candice Wang

Brand Strategist, Marketing Strategist, Content Creator

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I specialise in social commerce, creator-led marketing and brand content strategy, with hands-on experience across premium beauty, fashion and platform-side creator operations. At Estée Lauder, I supported product-led campaign content, audience insight and creator collaboration for a premium skincare launch. At Xiaohongshu RED’s Fashion Category, I worked with creators and influencer agencies on account incubation, content planning, livestream growth and campaign performance analysis. These experiences helped me understand how social platforms drive product discovery, how trends shape audience behaviour, and how brands can turn content into commercial results. I can support early-stage brands with account positioning, content direction, visual identity, product messaging, launch planning and performance review. I am especially interested in helping founders build a clear, trend-aware and commercially focused presence on short-form video platforms such as TikTok.…I specialise in social commerce, creator-led marketing and brand content strategy, with hands-on experience across premium beauty, fashion and platform-side creator operations. At Estée Lauder, I supported product-led campaign content, audience insight and creator collaboration for a premium skincare launch. At Xiaohongshu RED’s Fashion Category, I worked with creators and influencer agencies on account incubation, content planning, livestream growth and campaign performance analysis. These experiences helped me understand how social platforms drive product discovery, how trends shape audience behaviour, and how brands can turn content into commercial results. I can support early-stage brands with account positioning, content direction, visual identity, product messaging, launch planning and performance review. I am especially interested in helping founders build a clear, trend-aware and commercially focused presence on short-form video platforms such as TikTok.

Available to hire

I specialise in social commerce, creator-led marketing and brand content strategy, with hands-on experience across premium beauty, fashion and platform-side creator operations.
At Estée Lauder, I supported product-led campaign content, audience insight and creator collaboration for a premium skincare launch. At Xiaohongshu RED’s Fashion Category, I worked with creators and influencer agencies on account incubation, content planning, livestream growth and campaign performance analysis. These experiences helped me understand how social platforms drive product discovery, how trends shape audience behaviour, and how brands can turn content into commercial results.
I can support early-stage brands with account positioning, content direction, visual identity, product messaging, launch planning and performance review. I am especially interested in helping founders build a clear, trend-aware and commercially focused presence on short-form video platforms such as TikTok.