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I am a Senior Content Director & Multimedia Producer with experience creating digital video, podcasts, and editorial content for major media brands including AOL, Dr. Oz/Sharecare, and ESPN. I specialize in building talent programs, end-to-end production workflows, and integrated content strategies for health, wellness/beauty, and sports/lifestyle verticals. I am also professionally trained as a Voice-Over Artist, bringing storytelling and production leadership to video marketing, social media, and editorial projects across boutique agencies and brands.…I am a Senior Content Director & Multimedia Producer with experience creating digital video, podcasts, and editorial content for major media brands including AOL, Dr. Oz/Sharecare, and ESPN. I specialize in building talent programs, end-to-end production workflows, and integrated content strategies for health, wellness/beauty, and sports/lifestyle verticals. I am also professionally trained as a Voice-Over Artist, bringing storytelling and production leadership to video marketing, social media, and editorial projects across boutique agencies and brands.

Toby Reiter

Video Editor, Podcast Producer, Content Producer, +2

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I am a Senior Content Director & Multimedia Producer with experience creating digital video, podcasts, and editorial content for major media brands including AOL, Dr. Oz/Sharecare, and ESPN. I specialize in building talent programs, end-to-end production workflows, and integrated content strategies for health, wellness/beauty, and sports/lifestyle verticals. I am also professionally trained as a Voice-Over Artist, bringing storytelling and production leadership to video marketing, social media, and editorial projects across boutique agencies and brands.…I am a Senior Content Director & Multimedia Producer with experience creating digital video, podcasts, and editorial content for major media brands including AOL, Dr. Oz/Sharecare, and ESPN. I specialize in building talent programs, end-to-end production workflows, and integrated content strategies for health, wellness/beauty, and sports/lifestyle verticals. I am also professionally trained as a Voice-Over Artist, bringing storytelling and production leadership to video marketing, social media, and editorial projects across boutique agencies and brands.

Available to hire

I am a Senior Content Director & Multimedia Producer with experience creating digital video, podcasts, and editorial content for major media brands including AOL, Dr. Oz/Sharecare, and ESPN. I specialize in building talent programs, end-to-end production workflows, and integrated content strategies for health, wellness/beauty, and sports/lifestyle verticals.

I am also professionally trained as a Voice-Over Artist, bringing storytelling and production leadership to video marketing, social media, and editorial projects across boutique agencies and brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Content Director & President at Midnight Rider Productions LLC

January 1, 2018 - Present

Boutique content production company serving brand, agency & individual clients across health, wellness/beauty & sports/lifestyle verticals, with end-to-end oversight of video, podcast/audio, social media, and editorial projects. Video marketing & branding for Biostime and Swisse+. Social media management for NBC News Medical Contributor Dr. John Torres and Dr. Steven Shamah. Podcast strategy & production for Healthy Directions' 'Be HEALTHistic'; support for Hospitality News Magazine and 'Go Cry in the Walk-In'; launched 'The Space Between with Alyson Rixner'. Interview series producer for The Krupp Agency; video materials for Fortuna Investments; web production for Orderli.

Senior Producer at Bulletproof 360, Inc.

January 1, 2017 - December 31, 2017

Oversaw all production aspects of bi-weekly health and wellness podcast 'Bulletproof Radio', including guest outreach, scheduling, episode pages (WordPress), advertising/affiliate marketing, and distribution via Art19; managed podcast data/metrics and multi-platform publishing including YouTube.

Senior Director, Expert Relations & Video Initiatives at Sharecare, Inc. / The Dr. Oz Show – ZoCo Productions

January 1, 2011 - December 31, 2017

Produced 1,000+ pieces of long-form video content (expert interviews, Q&A, live streams) at The Dr. Oz Show studio and on location. Recruited and onboarded 400+ health, medical, and lifestyle professionals as expert contributors. Collaborated with Editorial, Content, and Sales to develop sponsorship-aligned programming; liaised with The Little Blue Book physician directory team. Served as field producer/interviewer for hospital client projects; identified platform bugs to improve UX.

Senior Producer & Web Editor at AOL Living Channels

January 1, 2008 - December 31, 2011

Directed AOL Health Experts Program and Medical Advisory Board; led talent outreach and onboarding. Managed 30+ freelance writers during CMS platform migration and implemented new contract/payment processes. Launched Potty Training Central (ParentDish); managed daily programming for AOL Holidays and Morning Rush video series; provided production support across AOL Health, AOL Food, and AOL Home.

Senior Programming Manager at AOL Coaches

January 1, 2006 - December 31, 2008

Expanded Coaches talent directory, built relationships with expert contributors and publicity teams; created premium sponsor packages to boost ad sales ROI; managed content across site product pages and media.

Producer at Advice For Living, Inc. (Make It Happen with Mel Robbins)

January 1, 2008 - December 31, 2008

Produced daily radio talk show; booked and pre-interviewed guests; prepared rundowns and coordinated Borders-sponsored segments.

Senior Account Manager at Quigo Technologies, Inc.

January 1, 2004 - December 31, 2006

Managed several hundred advertiser accounts for AdSonar pay-per-click network; contributed to commercial launch with policy, training, pricing, billing, and best-practice guidelines.

Web Convergence Producer at "The John Walsh Show" NBC Enterprises

January 1, 2002 - December 31, 2004

Wrote, coordinated, and produced all website content for daytime talk show; distributed newsletters; liaised across web design, editorial, production, and legal teams.

Web Convergence Producer at "The Ananda Lewis Show"

January 1, 2001 - February 28, 2002

Associate Producer; contributed to web convergence initiatives for King World Productions.

On-Air Promotions at Oxygen Media

January 1, 2000 - December 31, 2000

Promotional production support for on-air promos and digital content.

On-Air Promotions at ESPN Classic

January 1, 1996 - December 31, 1999

Intern/Production Assistant supporting on-air promotions and related production tasks.

Intern/Production Assistant at Good Morning America, ABC

January 1, 1995 - December 31, 1996

Intern/Production Assistant supporting live morning program production.