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MBA graduate with a founder’s mindset. I currently support multi-market brand campaigns at IONOS across DE and ES, managing creative assets, coordinating with agencies, briefing content across channels, and tracking performance within a €55M annual budget. Co-founded a B2B startup that reached $368K ARR. I’m an AI-native marketer with hands-on experience in campaign management, AI-driven creative workflows, copy optimization, and analytics.…MBA graduate with a founder’s mindset. I currently support multi-market brand campaigns at IONOS across DE and ES, managing creative assets, coordinating with agencies, briefing content across channels, and tracking performance within a €55M annual budget. Co-founded a B2B startup that reached $368K ARR. I’m an AI-native marketer with hands-on experience in campaign management, AI-driven creative workflows, copy optimization, and analytics.

Srirenganathan Rengaraj

Product Marketer, Marketing Strategist, Brand Strategist, +2

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MBA graduate with a founder’s mindset. I currently support multi-market brand campaigns at IONOS across DE and ES, managing creative assets, coordinating with agencies, briefing content across channels, and tracking performance within a €55M annual budget. Co-founded a B2B startup that reached $368K ARR. I’m an AI-native marketer with hands-on experience in campaign management, AI-driven creative workflows, copy optimization, and analytics.…MBA graduate with a founder’s mindset. I currently support multi-market brand campaigns at IONOS across DE and ES, managing creative assets, coordinating with agencies, briefing content across channels, and tracking performance within a €55M annual budget. Co-founded a B2B startup that reached $368K ARR. I’m an AI-native marketer with hands-on experience in campaign management, AI-driven creative workflows, copy optimization, and analytics.

Available to hire

MBA graduate with a founder’s mindset. I currently support multi-market brand campaigns at IONOS across DE and ES, managing creative assets, coordinating with agencies, briefing content across channels, and tracking performance within a €55M annual budget.
Co-founded a B2B startup that reached $368K ARR. I’m an AI-native marketer with hands-on experience in campaign management, AI-driven creative workflows, copy optimization, and analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

German

Intermediate

Tamil

Fluent

Work Experience

Working Student (Marketing Campaign Management & Performance) at IONOS Group, Germany

October 1, 2025 - Present

Supported multi-market campaign operations across DE, ES, and FR; coordinated cross-functional workflows within a €55M annual media and creative budget; conducted market, competitor, and performance analyses; built AI-powered reporting and workflow automation integrating GA4, Looker Studio, and internal data sources; developed KAMPA internal campaign management and QC tool automating asset validation and approval workflows; reduced campaign start time by 3x and manual work by 70%; ran structured A/B experiments and briefed agencies and stakeholders on concepts and content across markets.

Visiting Consultant (Master Thesis) at Nestle, Germany

May 1, 2025 - August 1, 2025

Led in-depth market research and customer journey mapping to identify 30+ AI solution providers; designed a go-to-market strategy with a short list of 6 high-potential vendors for AI integration; projected 10–15% GHG reduction via sustainable sourcing and logistics; collaborated with stakeholders across US, EU & India.

Co-Founder & Managing Director at Constro Enterprises, India

June 1, 2018 - August 1, 2024

Co-founded and scaled a B2B industrial machinery manufacturing business; built the full demand generation engine including Google Ads campaigns, content marketing, and partner acquisition across five regions; managed outreach workflows and partner communications across 40+ affiliate accounts; conducted market and competitor research; signed strategic affiliates; developed marketing strategy and messaging for complex industrial products; negotiated commercial terms, driving $368K in recurring annual revenue across distributor and digital channels.

Trainee Executive R&D at Endurance Technologies Limited, India

July 1, 2017 - May 1, 2018

Collaborated with OEMs (Bajaj, Royal Enfield, KTM) to develop transmission systems, enabling mass production for 8M+ vehicles.

Design Engineer at CEG Motorsports, India

March 1, 2016 - March 1, 2017

Lead Engineer in the drivetrain and transmission team of CEG Motorsports.

Student Intern at L.G. Balakrishnan & Bros. Limited, India

December 1, 2016 - December 1, 2016

Analyzed takt times and process optimization in manufacturing workflows to improve production throughput and efficiency.