Experience Level
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Social Media & Creative Director at Alder and Birch
January 1, 2026 - PresentLead social media and creative direction for an artisanal furniture brand; conceptualize, shoot, and edit short-form video content for TikTok; produce and style original photo shoots for Instagram; manage TikTok presence; assist with Meta ad campaigns and testing.
Social Media Marketing Manager at Baker & Commons
January 1, 2025 - PresentCreate, design, and edit original photo and video content across multiple platforms; plan and schedule content aligned with seasonal offerings and in-store events; track performance metrics to evaluate content effectiveness and guide future strategy; manage audience interactions and timely brand responses.
Assistant Manager at Baker & Commons
August 1, 2023 - PresentSupervise daily cafe operations, including staff scheduling, task delegation, and workflow coordination; collaborate with upper management on strategic planning and business development initiatives; serve as primary contact for customer inquiries and escalated concerns; analyze sales data to identify trends and inform operational and promotional decisions.
Administrative & Marketing Support Intern at Degenkolb Structural Engineers
May 1, 2021 - September 1, 2021Reorganized and reformatted internal documentation to improve clarity and usability; migrated historic records into a modern digital project management system; assisted in development and editing of internal presentations and marketing materials; supported cross-departmental communication and digital content workflows.
Social Media Marketing Manager at Baker and Common
January 1, 2025 - PresentCreate, design, and edit original photo and video content across multiple social media platforms while maintaining a consistent visual identity. Plan content aligned with seasonal offerings and in-store events. Track performance metrics and engagement data to evaluate content effectiveness and inform future strategy. Manage audience interaction through timely, brand-aligned responses.
Assistant Manager at Baker and Common
August 1, 2023 - PresentSupervise daily cafe operations, including staff scheduling, task delegation, and workflow coordination. Collaborate with upper management on strategic planning and business development initiatives. Serve as primary point of contact for customer inquiries and escalated concerns. Analyze sales data to identify trends and support operational and promotional decision-making.
Education
Bachelor of Arts in Psychology at San Diego State University
January 11, 2030 - May 1, 2023Social Media Marketing Strategies Certificate at University of California, Berkeley
January 1, 2025 - May 11, 2026Bachelor of Arts in Psychology at San Diego State University
January 11, 2030 - May 1, 2023Minor in International Studies at San Diego State University
January 11, 2030 - May 1, 2023Social Media Marketing Strategies at University of California, Berkeley
January 11, 2030 - January 1, 2025Qualifications
Social Media Marketing Strategies Certificate
January 1, 2025 - May 11, 2026Social Media Marketing Strategies (UC Berkeley)
January 11, 2030 - January 1, 2025Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
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