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Hi, I'm Ahmed Patel. I'm a senior PPC specialist and team leader with over a decade of hands-on paid media experience across agency, client-side and freelance environments. I’ve managed £100k+ monthly budgets, built high-performing teams, and helped clients grow revenue with Search, Shopping, Display, Remarketing and YouTube campaigns. I'm passionate about turning data into growth, shaping strategy, training colleagues and communicating clearly with clients. I thrive on complex lead-generation programs for premium sectors and enjoy translating analytics into actionable decisions that improve ROAS and customer journeys.…Hi, I'm Ahmed Patel. I'm a senior PPC specialist and team leader with over a decade of hands-on paid media experience across agency, client-side and freelance environments. I’ve managed £100k+ monthly budgets, built high-performing teams, and helped clients grow revenue with Search, Shopping, Display, Remarketing and YouTube campaigns. I'm passionate about turning data into growth, shaping strategy, training colleagues and communicating clearly with clients. I thrive on complex lead-generation programs for premium sectors and enjoy translating analytics into actionable decisions that improve ROAS and customer journeys.

Ahmed Patel

PPC Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Ahmed Patel. I'm a senior PPC specialist and team leader with over a decade of hands-on paid media experience across agency, client-side and freelance environments. I’ve managed £100k+ monthly budgets, built high-performing teams, and helped clients grow revenue with Search, Shopping, Display, Remarketing and YouTube campaigns. I'm passionate about turning data into growth, shaping strategy, training colleagues and communicating clearly with clients. I thrive on complex lead-generation programs for premium sectors and enjoy translating analytics into actionable decisions that improve ROAS and customer journeys.…Hi, I'm Ahmed Patel. I'm a senior PPC specialist and team leader with over a decade of hands-on paid media experience across agency, client-side and freelance environments. I’ve managed £100k+ monthly budgets, built high-performing teams, and helped clients grow revenue with Search, Shopping, Display, Remarketing and YouTube campaigns. I'm passionate about turning data into growth, shaping strategy, training colleagues and communicating clearly with clients. I thrive on complex lead-generation programs for premium sectors and enjoy translating analytics into actionable decisions that improve ROAS and customer journeys.

Available to hire

Hi, I’m Ahmed Patel. I’m a senior PPC specialist and team leader with over a decade of hands-on paid media experience across agency, client-side and freelance environments. I’ve managed £100k+ monthly budgets, built high-performing teams, and helped clients grow revenue with Search, Shopping, Display, Remarketing and YouTube campaigns.

I’m passionate about turning data into growth, shaping strategy, training colleagues and communicating clearly with clients. I thrive on complex lead-generation programs for premium sectors and enjoy translating analytics into actionable decisions that improve ROAS and customer journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

PPC Team Leader / Senior Paid Media Manager at SEO Works

January 1, 2018 - Present

Led and developed a cross-sector PPC team, overseeing strategy, execution and performance across Search, Shopping, Display, Remarketing and YouTube campaigns. Managed a combined agency portfolio exceeding £100k/month across high-profile clients including Denby Pottery, Rab Clothing, Weldricks Pharmacy, Boots and Tesco. Drove new client growth by setting up and optimising paid accounts from scratch, defining bidding strategies, audience targeting and campaign structures to meet business growth goals. Led 1-2-1 training on data interpretation, ad spend management and campaign optimisation best practices. Managed day-to-day optimisation of high-spending clients, formulating strategies to increase impression share, ROAS and revenue. Produced forecasting and client-facing reporting, liaising directly with clients on performance, strategy planning and launches. Utilised Analytics, Bing Ads, Marine and Search Ads 360 for cross-channel performance analysis.

Freelance PPC Consultant at Self-Employed

January 1, 2021 - December 31, 2025

Managed end-to-end PPC strategy for a high-value conservatory company client on a freelance basis, independently handling a £60k/month Google Ads budget. Specialized in high-value lead generation, building and optimising Search campaigns targeting premium home improvement buyers with long consideration cycles and high average order values. Sole point of contact for campaign strategy, budget pacing, conversion tracking, performance reporting and direct client communication. Consistently delivered strong lead volume and cost-per-lead improvements, maintaining a long-term retained relationship through demonstrable ROI. Demonstrated ability to manage substantial budgets and high-stakes client relationships entirely independently outside of an agency environment.

Paid Marketing Manager UK at Google

January 1, 2015 - January 1, 2018

Grew and supported a portfolio of agency partners across the UK, achieving $400k quarterly revenue growth and $4.7m Total Book. Business Development — formulated tender/pitch proposals, competitor analysis and budget/financial goal planning to drive new business. Data & Insight — leveraged attribution modelling to analyse Finance sector campaigns, increasing monthly paid spend from £50k to £65k and improving ROI. Account Management — analysed client performance data and devised strategies to improve website conversion rates across multiple verticals. Drove a 15% increase in online car sales for an Automotive client through contextual targeting and customer journey analysis.

Account Strategist (AdWords) at Google

September 1, 2013 - December 1, 2014

Managed client AdWords campaigns with focus on positive growth and ROI, provided regular performance analysis and data-led optimisation recommendations. Built new Search, Display, YouTube and Shopping campaigns for end clients; trained agencies on all AdWords aspects using data to demonstrate performance gains. Managed accounts across Retail e-commerce (£45k pm), Finance (£30–40k pm) and Non-Profit, analysing cross-industry patterns to benchmark and improve performance.

Litigation Officer (Commercial Mortgages) at Barclays

January 1, 2008 - January 1, 2013

Prepared cases for Possession Proceedings and acted as point of contact for Barclays Legal on complex mortgage queries. Corresponded with Solicitors, Customers and LPA Receivers — developing strong stakeholder communication and data management skills.

PPC Team Leader / Senior Paid Media Manager at SEO Works, Sheffield

January 1, 2018 - Present

Led and developed a cross-sector PPC team, guiding strategy, execution and performance across Search, Shopping, Display, Remarketing and YouTube campaigns. Managed a combined agency portfolio exceeding £100k/month in paid activity for high-profile clients including Denby Pottery, Rab Clothing, Weldricks Pharmacy, Boots and Tesco. Drove new client growth by setting up and optimizing accounts from scratch, defining bidding strategies, audience targeting and campaign structures to meet growth goals. Delivered 1-2-1 training on data interpretation, ad spend management and optimization best practices. Oversaw day-to-day optimization of high-spending clients, refining strategies to boost impression share, ROAS and revenue. Produced forecasting and client-facing reporting and liaised directly with clients on performance, strategy and launches. Used Analytics, Bing Ads, Marine and Search Ads 360 for bid management and cross-channel analysis.

Freelance PPC Consultant at Self-Employed (Remote)

January 1, 2021 - December 1, 2025

Managed end-to-end PPC strategy for a high-value conservatory company, independently handling a £60k/month Google Ads budget. Specialized in high-value lead generation, building and optimising Search campaigns targeting premium home-improvement buyers with long consideration cycles and high average order values. Sole point of contact for campaign strategy, budget pacing, conversion tracking, performance reporting and direct client communication. Consistently delivered strong lead volume and cost-per-lead improvements, maintaining a long-term retained relationship through demonstrable ROI and the ability to manage substantial budgets and high-stakes client relationships entirely independently outside of an agency environment.

Paid Marketing Manager UK at Google, Leeds

January 1, 2015 - January 1, 2018

Grew and supported a portfolio of agency partners across the UK, achieving $400k quarterly revenue growth and $4.7m total book. Led business development through tender proposals, competitor analysis and budget/financial goal planning to win new business. Used data and insight, including attribution modelling, to optimize Finance sector campaigns and increased monthly spend from £50k to £65k, improving ROI. Managed client performance data to boost website conversions across multiple verticals, and drove a 15% increase in online car sales for an Automotive client via contextual targeting and journey analysis.

Account Strategist (AdWords) at Google, Leeds

September 1, 2013 - December 1, 2014

Managed client AdWords campaigns with a focus on ROI and regular performance analysis. Built new Search, Display, YouTube and Shopping campaigns for end clients; trained agencies on AdWords and used data-driven recommendations to improve performance. Managed accounts across Retail e-commerce (£45k pm), Finance (£30–40k pm) and Non-Profit, analyzing cross-industry patterns to benchmark and improve results.

Litigation Officer (Commercial Mortgages) at Barclays, Leeds

January 1, 2008 - January 1, 2013