I'm Emillie Howard, a Marketing and Content Specialist based in Perth, Western Australia. With 6+ years in agency and client-side roles across sports, events and not-for-profits, I craft integrated multichannel campaigns and compelling brand storytelling that resonates with audiences and drives brand impact. I excel at turning data into actionable content strategies—developing customer journeys, creating engaging website and social content, and building partnerships that extend reach. I'm collaborative, results-driven, and passionate about delivering measurable outcomes while growing audiences and communities.

Emillie Howard

I'm Emillie Howard, a Marketing and Content Specialist based in Perth, Western Australia. With 6+ years in agency and client-side roles across sports, events and not-for-profits, I craft integrated multichannel campaigns and compelling brand storytelling that resonates with audiences and drives brand impact. I excel at turning data into actionable content strategies—developing customer journeys, creating engaging website and social content, and building partnerships that extend reach. I'm collaborative, results-driven, and passionate about delivering measurable outcomes while growing audiences and communities.

Available to hire

I’m Emillie Howard, a Marketing and Content Specialist based in Perth, Western Australia. With 6+ years in agency and client-side roles across sports, events and not-for-profits, I craft integrated multichannel campaigns and compelling brand storytelling that resonates with audiences and drives brand impact.

I excel at turning data into actionable content strategies—developing customer journeys, creating engaging website and social content, and building partnerships that extend reach. I’m collaborative, results-driven, and passionate about delivering measurable outcomes while growing audiences and communities.

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Work Experience

Social Media Advisor – Contract at Ronald McDonald House WA
October 1, 2023 - April 30, 2024
Led social media strategy and delivery for major fundraising campaigns Up All Night and Ride for Sick Kids WA. Led development and implementation of a new overarching social media strategy for Up All Night supported by channel-specific strategies. Monitored analytics and reported on performance to inform future strategy. Collaborated with internal teams to amplify impact stories and strengthen awareness for the overarching Ronald McDonald House WA brand.
Digital Marketing and Content Specialist at Ronald McDonald House WA
April 1, 2024 - April 30, 2025
Developed and maintained a strong digital presence for Ronald McDonald House WA and its key event brands: Up All Night, Ride for Sick Kids WA, and the Ronald McDonald House WA Gala Ball. Produced engaging written and visual content for website, blogs, social media, email marketing, and above-the-line channels.
Events Marketing Lead at Ronald McDonald House WA
April 1, 2025 - November 30, 2025
Led end-to-end marketing strategy and campaign execution for Up All Night, including a 6-month integrated campaign with a 4-month acquisition phase and a 2-month fundraising phase. Oversaw digital and above-the-line activities (website, email, paid social/search, TV, radio, outdoor). Partnered with high-profile personalities, talent, influencers, and content creators. Collaborated cross-functionally with creative, PR, partnerships, and events teams. Managed campaign budgets and performance analysis to inform future strategy.
Account Manager at Blackbox Design
February 1, 2022 - July 31, 2023
Acted as primary client contact, managed day-to-day communications, and delivered integrated campaigns aligned with goals and brand guidelines. Coordinated cross-functional teams and resources; built and maintained strong client relationships, leading to high retention. Managed budgets and timelines; prepared reports and ROI insights.
Marketing Coordinator at Alt. Marketing
November 1, 2020 - May 31, 2021
Planned and coordinated integrated marketing projects across multiple clients; built relationships; created content for website, social and email campaigns; managed paid ads; prepared proposals; coordinated photography/videography.
Sales Representative at Crusaders
November 1, 2019 - March 31, 2020
Assisted Head of Marketing in delivering promotional activity for the 2020 Super Rugby Season; supported membership growth, drove ticket and corporate suite sales through targeted direct marketing; contributed to branding and communications during a major rebrand.

Education

Bachelor of Commerce at University of Canterbury
January 1, 2019 - December 31, 2021
Bachelor of Commerce at Victoria University of Wellington
January 1, 2018 - May 14, 2026

Qualifications

RAP Committee Member
January 11, 2030 - May 14, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment, Healthcare