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I am an experienced Digital Marketing Specialist with a strong background in creating and executing successful marketing campaigns. I have a proven ability to enhance brand visibility and engagement through focused campaign strategies. My collaborative approach helps in leading teams effectively to achieve digital marketing goals, ensuring measurable results in performance metrics.…

Rinkal Bura

Social Media Manager, SEO Expert, Content Creator

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I am an experienced Digital Marketing Specialist with a strong background in creating and executing successful marketing campaigns. I have a proven ability to enhance brand visibility and engagement through focused campaign strategies. My collaborative approach helps in leading teams effectively to achieve digital marketing goals, ensuring measurable results in performance metrics.…

Available to hire

I am an experienced Digital Marketing Specialist with a strong background in creating and executing successful marketing campaigns.

I have a proven ability to enhance brand visibility and engagement through focused campaign strategies. My collaborative approach helps in leading teams effectively to achieve digital marketing goals, ensuring measurable results in performance metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Digital Marketing Specialist at French Crown

October 1, 2021 - Present

Planned and executed marketing campaigns across Google Ads and Meta, achieving a 40% increase in ROAS and a 25% decrease in CPA over six months. Improved website SEO through keyword optimization and technical audits, increasing organic traffic by 60% and securing top 3 Google rankings for 15 product-related keywords. Managed influencer and affiliate marketing programs, onboarding 50 partners contributing to 15% of total monthly revenue.

Digital Marketing Specialist at Shopdeck

September 1, 2022 - Present

Managed and optimized paid advertising campaigns across Google Ads and Meta, achieving a 35% increase in ROAS and reducing customer acquisition cost. Implemented SEO strategies resulting in 50% growth in organic traffic and top 5 SERP rankings for 10 lead email marketing campaigns using Klaviyo and Mailchimp, improving open rates to 30% and generating 12% of monthly revenue via email flows and automation. Collaborated with cross-functional teams to launch 10 campaigns, contributing to an average 18% increase in monthly sales.

Digital Marketing Specialist at Iwin

March 1, 2024 - Present

Campaign-based digital marketing project focused on running promotional and coupon advertising campaigns for brands and retail platforms, including offer-based campaigns such as Walmart coupons to drive traffic, engagement, and conversions. Collaborated with product and creative teams to launch 15 campaigns, driving an average 20% boost in engagement and direct sales. Utilized Google Analytics, Meta Ads Manager, and Looker Studio to track KPIs, providing weekly insights and optimization strategies for over 100 digital assets.

Digital Marketing Manager at Madhura Farm

January 1, 2025 - Present

Leading digital marketing activities for an Ahmedabad-based dairy and organic products brand specializing in premium A2 cow ghee and natural farm-fresh products. Responsibilities included managing client communications, conducting meetings to understand marketing goals and project requirements, handling end-to-end digital marketing including SEO, Meta Ads, and Google Ads; coordinating with internal teams for smooth execution; preparing daily/weekly performance reports; sharing insights with clients and management; planning and optimizing campaigns for brand visibility and lead generation; managing social media strategies and online brand presence; monitoring campaign performance and driving growth.