Hi there! I’m Keerthini Venu, a MSc Management student with a background in Computational Business Analytics. I blend data-driven decision making with hands-on experience in marketing and brand strategy, and I’m passionate about turning consumer insights into practical, impact-driven campaigns. I enjoy exploring how AI-enabled tools can improve campaign effectiveness and business outcomes, and I love collaborating across disciplines to deliver smart, creative solutions. Across my experiences in social media marketing, content development, and retail merchandising, I bring a structured yet creative mindset to every project. I’m committed to translating data into human-centered marketing content, strengthening brand voice, and driving engagement and conversions through insight-led strategies. I’m excited to continue growing across cross-industry marketing initiatives and to contribute practical, in-sight solutions.

Keerthini Venu

Hi there! I’m Keerthini Venu, a MSc Management student with a background in Computational Business Analytics. I blend data-driven decision making with hands-on experience in marketing and brand strategy, and I’m passionate about turning consumer insights into practical, impact-driven campaigns. I enjoy exploring how AI-enabled tools can improve campaign effectiveness and business outcomes, and I love collaborating across disciplines to deliver smart, creative solutions. Across my experiences in social media marketing, content development, and retail merchandising, I bring a structured yet creative mindset to every project. I’m committed to translating data into human-centered marketing content, strengthening brand voice, and driving engagement and conversions through insight-led strategies. I’m excited to continue growing across cross-industry marketing initiatives and to contribute practical, in-sight solutions.

Available to hire

Hi there! I’m Keerthini Venu, a MSc Management student with a background in Computational Business Analytics. I blend data-driven decision making with hands-on experience in marketing and brand strategy, and I’m passionate about turning consumer insights into practical, impact-driven campaigns. I enjoy exploring how AI-enabled tools can improve campaign effectiveness and business outcomes, and I love collaborating across disciplines to deliver smart, creative solutions.

Across my experiences in social media marketing, content development, and retail merchandising, I bring a structured yet creative mindset to every project. I’m committed to translating data into human-centered marketing content, strengthening brand voice, and driving engagement and conversions through insight-led strategies. I’m excited to continue growing across cross-industry marketing initiatives and to contribute practical, in-sight solutions.

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Experience Level

Intermediate
Intermediate

Language

English
Fluent
Hindi
Advanced
French
Intermediate
Telugu
Advanced
Kannada
Intermediate
Tamil
Intermediate

Work Experience

Jr. Social Media Marketing Executive at VK Farms & Resorts Pvt. Ltd.
January 1, 2022 - December 31, 2025
Supported content planning, scheduling, and community management across digital platforms. Assisted in campaign execution and performance tracking using insights and analytics. Maintained brand voice consistency while improving audience engagement and interaction. Developed and executed consumer-focused marketing content, contributing to increased engagement and conversions. Applied consumer behavior insights to strengthen digital strategy and audience targeting. Supported campaign planning and brand communication across online platforms.
Sales and Merchandising Intern at Calvin Klein Group
January 1, 2020 - December 31, 2022
Supported visual merchandising and product displays in line with brand standards, while analysing customer preferences and sales trends to understand product performance. Assisted the sales team in customer interactions, contributing to improved in-store experience and conversions, while gaining exposure to retail operations and inventory coordination. Created ad copy and digital content aligned with the target audience's needs, strengthening brand positioning and communication. Contributed to website development by structuring content and refining messaging, building a practical understanding of marketing strategy and content execution.
Marketing & Content Manager at Keerthinivenu (Self-Employed – Personal Brand)
January 1, 2023 - Present
Developed and executed consumer-focused marketing content, contributing to increased engagement and conversions. Applied consumer behavior insights to strengthen digital strategy and audience targeting. Supported campaign planning and brand communication across online platforms. Created ad copy and digital content aligned with target audience needs, strengthening brand positioning and communication. Contributed to website development by structuring content and refining messaging, building a practical understanding of marketing strategy and content execution.
Marketing & Copy Writer Intern at University of Glasgow
January 1, 2025 - January 1, 2026
Marketing & Copy Writer Intern focusing on content creation, copywriting, and campaign support as part of the university program.

Education

BBA - Computational Business Analytics at Mahindra University
January 1, 2021 - January 1, 2024
High School at Good Shepherd International School
January 1, 2015 - January 1, 2021
Marketing & Copy Writer Intern at University of Glasgow
January 1, 2025 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Software & Internet, Professional Services