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I'm Mehnaaz Afreen, a Creative Designer and Team Lead with 3+ years of experience driving end-to-end visual communication for digital campaigns, marketing collaterals, ad creatives, and brand identity across consumer and B2B contexts. I excel at leading design execution, managing stakeholder relationships, and delivering high-impact, performance-oriented creatives across social media, banners, web, and print. I'm experienced in shaping creative guidelines, design systems, and quality control processes across fast-moving teams.…I'm Mehnaaz Afreen, a Creative Designer and Team Lead with 3+ years of experience driving end-to-end visual communication for digital campaigns, marketing collaterals, ad creatives, and brand identity across consumer and B2B contexts. I excel at leading design execution, managing stakeholder relationships, and delivering high-impact, performance-oriented creatives across social media, banners, web, and print. I'm experienced in shaping creative guidelines, design systems, and quality control processes across fast-moving teams.

Mehnaaz Afreen

Designer, Graphic Designer, UI Designer, +3

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I'm Mehnaaz Afreen, a Creative Designer and Team Lead with 3+ years of experience driving end-to-end visual communication for digital campaigns, marketing collaterals, ad creatives, and brand identity across consumer and B2B contexts. I excel at leading design execution, managing stakeholder relationships, and delivering high-impact, performance-oriented creatives across social media, banners, web, and print. I'm experienced in shaping creative guidelines, design systems, and quality control processes across fast-moving teams.…I'm Mehnaaz Afreen, a Creative Designer and Team Lead with 3+ years of experience driving end-to-end visual communication for digital campaigns, marketing collaterals, ad creatives, and brand identity across consumer and B2B contexts. I excel at leading design execution, managing stakeholder relationships, and delivering high-impact, performance-oriented creatives across social media, banners, web, and print. I'm experienced in shaping creative guidelines, design systems, and quality control processes across fast-moving teams.

Available to hire

I’m Mehnaaz Afreen, a Creative Designer and Team Lead with 3+ years of experience driving end-to-end visual communication for digital campaigns, marketing collaterals, ad creatives, and brand identity across consumer and B2B contexts.

I excel at leading design execution, managing stakeholder relationships, and delivering high-impact, performance-oriented creatives across social media, banners, web, and print. I’m experienced in shaping creative guidelines, design systems, and quality control processes across fast-moving teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UI/UX Designer at Quantive Advisory LLP

January 1, 2026 - April 1, 2026

Owned end-to-end UI/UX design and complete website build for a financial advisory firm. Designed all pages from wireframes through final delivery, ensuring strong UX foundations and full brand consistency. Collaborated with internal stakeholders to align visual direction with business objectives.

Co-Founder, Brand & Visual Designer at ETCHD. Apparels

January 1, 2024 - November 1, 2025

Led brand identity, design systems, and product graphics for an apparel startup. Designed and launched a Shopify e-commerce website, driving a 35% increase in user engagement in 3 months. Created 40+ apparel graphics that grew monthly sales and expanded Gen-Z customer reach. Optimised UI/UX to increase customer engagement by 40% and reduce bounce rates by 25%.

Visual & UI/UX Designer at October 22 Jewellery

February 1, 2025 - December 1, 2025

Created brand identity, UI elements, packaging assets, and digital graphics for a demi-fine jewellery brand. Designed social media campaigns and website graphics supporting brand guideline development and product launches. Led intuitive UI/UX layouts that reduced user bounce rates by 22% across key product pages.

Social Media & Creative Head at SprintUp MediaLabs

January 1, 2024 - December 1, 2024

Designed multi-platform campaigns, website UI/UX, responsive digital content, and marketing collaterals for an all-in-one Lead Tracking and ERP solution. Created wireframes, prototypes, and visual mockups. Revamped brand visuals to achieve a 40% increase in social engagement.

Packaging Designer at Vista Wrap (Bengal Traders)

June 1, 2022 - July 1, 2025

Designed packaging systems, marketing materials, and product visuals for hospitality products sold across India. Introduced a cohesive packaging system that increased shelf visibility and brand recall by 60%. Coordinated with marketing teams across India to design product launches and promotions. Developed innovative packaging systems resulting in a 35% increase in shelf presence across key retail locations.

Visual Designer at Olive Paparazzi Magazine

January 1, 2025 - July 1, 2025

Developed and designed Olive Paparazzi — a national-level army and wildlife photography magazine — including visual identity, typography, and editorial layout. Worked with print and publication team to maintain quality for nationwide publication. Partnered with a Lieutenant Colonel of the Indian Army to synchronize creative strategies while adhering to security protocols, decreasing content approval turnaround time by 30%.

Print & Marketing Designer at Exotic Marble Gallery

June 1, 2025 - November 1, 2025

Produced client presentations, brochures, and marketing visuals for a B2B luxury marble brand. Strengthened brand communication design, contributing to an increase in client conversions.