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I’m Amanda, a strategic influencer marketer with 10 years of international experience driving brand growth across EM EA, APAC, and LATAM. I bridge organic storytelling with performance marketing to turn earned media into tangible results, building networks of 1,200 influencers and delivering high-impact activations for Adidas Originals & Performance, Lovevery, The North Face, and more. I translate complex product benefits into compelling content, lead cross-functional teams, and use data-driven insights to optimize campaigns across EM EA and APAC regions. I excel at turning bold ideas into measurable outcomes, mentoring fast-growing teams, and continuously evolving strategies with AI tools to scale impact. I’m passionate about cohesive brand storytelling, localization, and delivering high ROI activations that resonate across digital and experiential touchpoints.…I’m Amanda, a strategic influencer marketer with 10 years of international experience driving brand growth across EM EA, APAC, and LATAM. I bridge organic storytelling with performance marketing to turn earned media into tangible results, building networks of 1,200 influencers and delivering high-impact activations for Adidas Originals & Performance, Lovevery, The North Face, and more. I translate complex product benefits into compelling content, lead cross-functional teams, and use data-driven insights to optimize campaigns across EM EA and APAC regions. I excel at turning bold ideas into measurable outcomes, mentoring fast-growing teams, and continuously evolving strategies with AI tools to scale impact. I’m passionate about cohesive brand storytelling, localization, and delivering high ROI activations that resonate across digital and experiential touchpoints.

Amanda Tamalavicius Bahl

Influencer Marketing Manager, Content Creator, Brand Strategist, +2

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I’m Amanda, a strategic influencer marketer with 10 years of international experience driving brand growth across EM EA, APAC, and LATAM. I bridge organic storytelling with performance marketing to turn earned media into tangible results, building networks of 1,200 influencers and delivering high-impact activations for Adidas Originals & Performance, Lovevery, The North Face, and more. I translate complex product benefits into compelling content, lead cross-functional teams, and use data-driven insights to optimize campaigns across EM EA and APAC regions. I excel at turning bold ideas into measurable outcomes, mentoring fast-growing teams, and continuously evolving strategies with AI tools to scale impact. I’m passionate about cohesive brand storytelling, localization, and delivering high ROI activations that resonate across digital and experiential touchpoints.…I’m Amanda, a strategic influencer marketer with 10 years of international experience driving brand growth across EM EA, APAC, and LATAM. I bridge organic storytelling with performance marketing to turn earned media into tangible results, building networks of 1,200 influencers and delivering high-impact activations for Adidas Originals & Performance, Lovevery, The North Face, and more. I translate complex product benefits into compelling content, lead cross-functional teams, and use data-driven insights to optimize campaigns across EM EA and APAC regions. I excel at turning bold ideas into measurable outcomes, mentoring fast-growing teams, and continuously evolving strategies with AI tools to scale impact. I’m passionate about cohesive brand storytelling, localization, and delivering high ROI activations that resonate across digital and experiential touchpoints.

Available to hire

I’m Amanda, a strategic influencer marketer with 10 years of international experience driving brand growth across EM EA, APAC, and LATAM. I bridge organic storytelling with performance marketing to turn earned media into tangible results, building networks of 1,200 influencers and delivering high-impact activations for Adidas Originals & Performance, Lovevery, The North Face, and more. I translate complex product benefits into compelling content, lead cross-functional teams, and use data-driven insights to optimize campaigns across EM EA and APAC regions.

I excel at turning bold ideas into measurable outcomes, mentoring fast-growing teams, and continuously evolving strategies with AI tools to scale impact. I’m passionate about cohesive brand storytelling, localization, and delivering high ROI activations that resonate across digital and experiential touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

Influencer Marketing Specialist at Lovevery

March 1, 2022 - Present

Led creator and content strategies across EMEA and APAC, managing a network of 1,200 influencers and delivering high-impact activations for global brands. Expanded regional operations, developed social-first narratives for Instagram, TikTok, and YouTube, and coordinated end-to-end campaign lifecycles with cross-functional teams to ensure consistent messaging and localization. Leveraged Google Analytics and Looker Studio to optimize performance and integrated AI tools into daily workflows.

Marketing & Communications Lead at 8DOL

August 1, 2019 - December 31, 2019

Acted as the primary strategic liaison between regional marketing and retail operations, driving localised campaigns and ensuring alignment with commercial KPIs. Oversaw high-impact store activations and stakeholder communications, translating national strategies into actionable regional plans.

Head of Influencer Marketing & Communications at Press Pass

August 1, 2014 - July 31, 2019

Directed integrated influencer, PR, and content strategies for a premium portfolio including Adidas Originals & Pernod Ricard. Managed a €350k+ annual budget; orchestrated high-profile activations (e.g., Pharrell Williams) at events like Lollapalooza, generating €1.2M in Earned Media Value and reaching 5M unique users. Built a cross-functional team and served as a trusted advisor to C-level stakeholders.

Business & Operations Manager at Benefit Cosmetics LVMH Group

January 1, 2020 - December 31, 2021

Managed regional commercial initiatives for the South West UK, driving 10% YoY sales growth through localized marketing campaigns. Served as strategic liaison between regional marketing and retail operations, coordinating high-impact store activations and stakeholder communications, translating national strategies into actionable regional plans.