Design is a visceral, evolving conversation, and I create interiors that possess a pulse. As a strategic leader with over 15 years of experience, I approach every project as a soulful investigation — blending the refined traditions of my Italian heritage with a daring, modern edge. I specialise in the creative guardianship of high-stakes global portfolios, engineering the strategic frameworks that allow radical architectural visions to scale without losing their sensory soul. My expertise spans high-end residential, hospitality, landmark transportation hubs and 155,000 m² mixed-use districts. I translate creative vision into commercial outcomes — delivering projects at scale while building the operational frameworks that allow studios to grow without losing their soul.

Francesca Morroni

Design is a visceral, evolving conversation, and I create interiors that possess a pulse. As a strategic leader with over 15 years of experience, I approach every project as a soulful investigation — blending the refined traditions of my Italian heritage with a daring, modern edge. I specialise in the creative guardianship of high-stakes global portfolios, engineering the strategic frameworks that allow radical architectural visions to scale without losing their sensory soul. My expertise spans high-end residential, hospitality, landmark transportation hubs and 155,000 m² mixed-use districts. I translate creative vision into commercial outcomes — delivering projects at scale while building the operational frameworks that allow studios to grow without losing their soul.

Available to hire

Design is a visceral, evolving conversation, and I create interiors that possess a pulse. As a strategic leader with over 15 years of experience, I approach every project as a soulful investigation — blending the refined traditions of my Italian heritage with a daring, modern edge.

I specialise in the creative guardianship of high-stakes global portfolios, engineering the strategic frameworks that allow radical architectural visions to scale without losing their sensory soul. My expertise spans high-end residential, hospitality, landmark transportation hubs and 155,000 m² mixed-use districts. I translate creative vision into commercial outcomes — delivering projects at scale while building the operational frameworks that allow studios to grow without losing their soul.

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Language

English
Fluent
Italian
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Lead Designer and Design Operations Manager at These White Walls
January 1, 2025 - Present
Assumed end-to-end creative ownership across the portfolio, bridging operational efficiency and design excellence. Designed and implemented a scalable creative framework from the ground up, codifying design standards through an SOP Manual that unified output quality and reduced revision cycles across all projects. Revenue optimization through strategic restructuring contributed to a 23% increase in annual revenue.
Independent Design Consultant at Francesca Morroni
March 1, 2024 - January 1, 2025
Established an independent design practice, delivering bespoke residential projects and developing strategic creative frameworks.
Project Lead at Heatherwick Studio
September 1, 2021 - March 1, 2024
Led creative strategy for global projects, translating radical architecture into sensory interiors. Authored interior identity for the Changi Airport Extension Passenger Journey (50M annual users); defined the 'Creative DNA' for Xi’an CCBD (155,000 m² mixed-use district); directed interior team for UCB UK HQ refurbishment and expansion.
Senior Designer at Design Research Studio / Tom Dixon
October 1, 2017 - July 1, 2021
Led global retail strategy and rollout; directed the interior narrative for Tom Dixon’s flagship and HQ; oversaw projects such as Quay Quarter Sydney, Bateaux London, and Umi; led exhibition narrative for London Design Festival 2019 and Milan Design Week 2020; mentored junior designers.
Interior Designer at Mackenzie Wheeler
February 1, 2016 - October 1, 2017
Specialised in integrating back-of-house operational requirements with front-of-house guest experience, aligning hospitality delivery with design.
Interior Designer at Jamesplumb
February 1, 2013 - October 1, 2015
Artisanal product design and fabrication; led exhibition scenography for Milan Design Week and London Design Festival, creating immersive environments.

Education

Master’s degree at Alta Scuola Politecnica
January 1, 2008 - January 1, 2011
MSc in Interior Design at Politecnico di Milano & Politecnico di Torino
January 1, 2008 - January 1, 2011
BA in Industrial Design at University of Florence
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Real Estate & Construction, Other