Available to hire
Hi, I’m María Fernanda Kott, a marketing professional with 3+ years of experience in B2B strategy, market research, and audience segmentation. I enjoy turning insights into actionable content and messaging.
Recently, I expanded into social media and content creation through a wedding-focused brand, translating market insights into engaging content ideas and messaging. I’m currently building hands-on experience in short-form video, new social platforms, and content production for real clients and collaborations.
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Founder & Content Creator at The Social Maid of Honor
March 1, 2026 - PresentFounded a content creation service focused on weddings, producing short-form videos for TikTok and Instagram. Built brand identity, service packages, and a website. Capture and edit behind-the-scenes and real-time content using mobile tools (iPhone + gimbal). Collaborate with photographers and vendors to create content and build portfolio. Apply social media trends and platform behavior to guide content style and format.
Market Analyst at XPD Global
November 1, 2021 - February 28, 2026Conducted market and audience analysis to identify growth opportunities across industries. Developed segmentation strategies to support marketing and sales initiatives. Researched decision-makers and stakeholders to improve outreach and targeting. Analyzed competitors, market trends, and customer behavior to support positioning. Translated insights into presentations and recommendations for commercial teams. Supported brand visibility through industry events and trade shows. Managed CRM data and tracked leads, campaigns, and opportunities.
Education
Bachelor’s Degree in Marketing at TecMilenio University, Guadalajara, Mexico
January 11, 2030 - January 1, 2022Qualifications
Innovation and Entrepreneurship
January 11, 2030 - May 12, 2026Digital Marketing
January 11, 2030 - May 12, 2026Sales
January 11, 2030 - May 12, 2026Event Management
January 11, 2030 - May 12, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other
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