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I’m Raj Baldania, a Product Designer with over seven years of experience delivering end-to-end UX and UI solutions across SaaS enterprise and consumer platforms. I specialize in user research, interaction design, and design systems using Figma to drive usability, engagement, and conversion. I collaborate closely with product managers and engineers to create scalable, user-centered experiences that align with business goals and measurable outcomes. In my work, I rely on data-informed decisions, usability testing, and iterative refinements to improve products. I’m passionate about turning complex problems into intuitive interfaces and building design systems that empower teams to ship faster and more consistently.…I’m Raj Baldania, a Product Designer with over seven years of experience delivering end-to-end UX and UI solutions across SaaS enterprise and consumer platforms. I specialize in user research, interaction design, and design systems using Figma to drive usability, engagement, and conversion. I collaborate closely with product managers and engineers to create scalable, user-centered experiences that align with business goals and measurable outcomes. In my work, I rely on data-informed decisions, usability testing, and iterative refinements to improve products. I’m passionate about turning complex problems into intuitive interfaces and building design systems that empower teams to ship faster and more consistently.

Raj Baldania

Product Designer, UX Designer, UI Designer, +2

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I’m Raj Baldania, a Product Designer with over seven years of experience delivering end-to-end UX and UI solutions across SaaS enterprise and consumer platforms. I specialize in user research, interaction design, and design systems using Figma to drive usability, engagement, and conversion. I collaborate closely with product managers and engineers to create scalable, user-centered experiences that align with business goals and measurable outcomes. In my work, I rely on data-informed decisions, usability testing, and iterative refinements to improve products. I’m passionate about turning complex problems into intuitive interfaces and building design systems that empower teams to ship faster and more consistently.…I’m Raj Baldania, a Product Designer with over seven years of experience delivering end-to-end UX and UI solutions across SaaS enterprise and consumer platforms. I specialize in user research, interaction design, and design systems using Figma to drive usability, engagement, and conversion. I collaborate closely with product managers and engineers to create scalable, user-centered experiences that align with business goals and measurable outcomes. In my work, I rely on data-informed decisions, usability testing, and iterative refinements to improve products. I’m passionate about turning complex problems into intuitive interfaces and building design systems that empower teams to ship faster and more consistently.

Available to hire

I’m Raj Baldania, a Product Designer with over seven years of experience delivering end-to-end UX and UI solutions across SaaS enterprise and consumer platforms. I specialize in user research, interaction design, and design systems using Figma to drive usability, engagement, and conversion. I collaborate closely with product managers and engineers to create scalable, user-centered experiences that align with business goals and measurable outcomes.

In my work, I rely on data-informed decisions, usability testing, and iterative refinements to improve products. I’m passionate about turning complex problems into intuitive interfaces and building design systems that empower teams to ship faster and more consistently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Product Designer at Compuzonic

March 1, 2024 - Present

Led redesign of a core B2B SaaS platform used by enterprise clients, increasing task completion by 28% through usability improvements and refined interaction patterns across critical workflows. Reduced onboarding time by 35% by restructuring navigation and simplifying configuration flows using behavioral analytics and user research, improving adoption among new users in complex systems. Established scalable design system in Figma with reusable components and standardized patterns, improving consistency and accelerating collaboration between design and engineering teams. Lowered user error rates across high-impact features by refining interaction flows and validating improvements through usability testing, aligning design decisions with product goals and business outcomes.

Product Designer at 2one Studio

September 1, 2024 - December 1, 2025

Improved user engagement by up to 30% across SaaS and ecommerce platforms by refining user journeys using behavioral data and iterative design aligned with product and business goals. Increased conversion rates by 22% by optimizing onboarding and checkout experiences through structured A/B testing and continuous improvements based on measurable user behavior insights. Delivered multiple client projects from concept to launch while balancing usability, business requirements, and technical constraints; maintained design quality and consistency across different product environments. Identified usability gaps and feature opportunities through research and competitive analysis influencing product direction and enabling better prioritization across stakeholders, design and engineering teams.

UX Designer at uOttawa IT

May 1, 2024 - May 1, 2025

Redesigned internal platforms used by over 10,000 users, reducing support requests by 30% through simplified workflows, improved information architecture, and clearer interaction patterns across core systems. Improved workflow efficiency by translating usability testing insights into practical design improvements aligned with real usage patterns across frequently used features and internal tools. Built a scalable Figma design system aligned with MudBlazor, improving design-dev consistency and reducing future effort. Redesigned key employer workflows delivering 40% faster task completion, 35% fewer errors, and 28% higher accuracy. Increased user satisfaction by 25% by standardizing interface patterns and reducing cognitive load across high-usage workflows and system interactions. Modernized legacy systems by collaborating with IT and business teams to improve accessibility and usability.

UI/UX Designer at Brightside Solution

April 1, 2019 - May 1, 2023

Improved usability by over 30% across fintech, healthcare, and ecommerce products by redesigning key user journeys based on research insights and usability testing outcomes. Increased user retention by refining interaction flows using continuous feedback analytics and behavioral insights across multiple product releases. Accelerated delivery timelines by creating reusable UI components, reducing duplication and improving efficiency across design and development workflows. Ensured consistent user experience across platforms by designing responsive interfaces aligned with accessibility standards and performance requirements. Reduced development rework by collaborating early with engineers, aligning design decisions with technical constraints and implementation requirements. Project Ecommerce Checkout Optimization: Reduced cart abandonment by 27% and increased completed transactions by 18% through simplified multi-step flows and usability testing.