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I'm a bilingual Content & Communications Specialist with 15+ years of experience blending journalism, branding, and digital marketing to build strong narratives and meaningful engagement. I design and execute content ecosystems — from storytelling and PR to SEO and audience growth — helping brands communicate with authenticity and measurable impact.…

Antonio Aragón Blanco

Content Creator, Podcast Producer, Content Strategist, +4

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I'm a bilingual Content & Communications Specialist with 15+ years of experience blending journalism, branding, and digital marketing to build strong narratives and meaningful engagement. I design and execute content ecosystems — from storytelling and PR to SEO and audience growth — helping brands communicate with authenticity and measurable impact.…

Available to hire

I’m a bilingual Content & Communications Specialist with 15+ years of experience blending journalism, branding, and digital marketing to build strong narratives and meaningful engagement.

I design and execute content ecosystems — from storytelling and PR to SEO and audience growth — helping brands communicate with authenticity and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

International Account Manager at El Cuartel Creativo

January 1, 2025 - Present

Defined the strategic vision and led the execution of integrated communications projects for international clients across advertising, digital marketing, social media, PR, and production. Served as the main client partner, translating business objectives into strategic and creative briefs and ensuring clear communication between clients and multidisciplinary teams. Managed end-to-end project delivery, including timelines, budgets, and resource allocation, ensuring campaign quality and on-time execution.

Digital Marketer at Oxtaz

January 1, 2024 - January 1, 2025

Built from scratch the full B2C & B2B marketing and communications strategy for a poker tech startup, defining brand voice, visual identity, and PR positioning. Led content and SEO initiatives across blog, social media, and paid campaigns — boosting engagement and brand awareness through educational and entertaining formats. Delivered link-building and digital PR campaigns, integrating AI tools to scale workflows and enhance creative output.

Podcast Host & Co-Founder at Mr. Jabulani Podcast

January 1, 2024 - Present

Co-create and host a video podcast exploring the intersection of football, geopolitics, and culture. Lead end-to-end production: scripting, recording, editing, publishing, platform distribution, and audience growth strategy.

Senior Copywriter & Content Creator at Betway Spain SA

January 1, 2021 - January 1, 2024

Executed cross-channel content strategies (social, blog, YouTube) under strict compliance, increasing engagement by 60% in one year. Produced multimedia assets and coordinated external production teams. Strengthened brand consistency through creative copy, visual storytelling, and data-driven optimization.

Corporate Communications, PR and Content Creation at Real Valladolid FC

January 1, 2018 - January 1, 2020

Managed PR, corporate communications, and digital content across Spanish and English platforms. Led social media and creative campaigns that grew the follower base by 130% in one season. Produced long-form interviews and video features, increasing engagement and YouTube SEO metrics.

SEO Specialist & Team Leader at Digital Outsource Services

January 1, 2016 - January 1, 2018

Directed off-page SEO and link-building strategies to strengthen domain authority. Managed a multicultural team of five, improving workflow efficiency and editorial standards. Launched a video blog initiative that increased organic visibility and brand engagement.

Journalism, PR and Communications Roles (Freelance) at Various — EFE News Agency, Valladolid Rugby Club, Panenka, Marca, Kick Off Magazine

January 1, 2006 - January 1, 2015

Produced articles, reports, and chronicles covering sports, culture, politics and social topics. Covered South Africa 2010 World Cup after winning a Sony Ericsson blogger contest.

Journalist / Communications Roles (Freelance and In-house) at Various (Spain & South Africa)

January 1, 2006 - December 31, 2015

Produced articles, reports, and chronicles covering sports, culture, politics, and social topics. Covered South Africa 2010 World Cup after winning a Sony Ericsson blogger contest. Collaborated with EFE News Agency, Valladolid Rugby Club, and independent publications such as Panenka, Marca, and Kick Off Magazine.