Developed and managed global Google Ads strategy for Pierre Fabre brands (Avène, Ducray, Oral Care) with a €30M budget; optimized campaigns, keywords, and ad copy; built media plans; led international campaign launches; delivered performance analyses and actionable insights using Google Ads & SA360. Led lead generation initiatives, landing pages with forms (Drupal/Pardot), Salesforce to Pardot data flow, and follow-up emails. Implemented marketing automation (Pardot) with nurture flows; created press releases, blogs and newsletters; maintained websites across 24 countries. Played a key role in rebranding SD Worx Fo le on Specialist and trained team members on the Foleon platform.

Digital Marketer at SD Worx Ltd

June 1, 2023 - May 1, 2025

Successfully managed over 100 digital marketing projects across 24 countries; led multi-channel campaigns; contributed to media strategy, keyword research, SEO, PPC, and content planning; developed interactive documents aligned with brand guidelines; led landing page creation and performance analysis; managed global campaign launches and client communication.

Senior Digital Marketing Officer at Acu Creative

December 1, 2021 - May 1, 2023

Managed marketing projects for agency clients; led SEO (on-page, off-page, technical), PPC (Google Ads), content creation, social media marketing and CRM initiatives (HubSpot); responsible for post creation and client reporting; collaborated with cross-functional teams to deliver campaigns.