I am a strategic marketing professional based in Lake Oswego, Oregon, specializing in high-growth email ecosystems, CRM retention, and cross-functional project management. I blend traditional marketing strategy with AI-powered prompts to scale content, insights, and performance across channels. My work spans omnichannel email, SMS, referral programs, and analytics-driven optimization. I’m passionate about building scalable campaigns, turning data into action, and collaborating with product, design, and engineering teams to drive measurable growth.

I am a strategic marketing professional based in Lake Oswego, Oregon, specializing in high-growth email ecosystems, CRM retention, and cross-functional project management. I blend traditional marketing strategy with AI-powered prompts to scale content, insights, and performance across channels. My work spans omnichannel email, SMS, referral programs, and analytics-driven optimization. I’m passionate about building scalable campaigns, turning data into action, and collaborating with product, design, and engineering teams to drive measurable growth.

Available to hire

I am a strategic marketing professional based in Lake Oswego, Oregon, specializing in high-growth email ecosystems, CRM retention, and cross-functional project management. I blend traditional marketing strategy with AI-powered prompts to scale content, insights, and performance across channels.

My work spans omnichannel email, SMS, referral programs, and analytics-driven optimization. I’m passionate about building scalable campaigns, turning data into action, and collaborating with product, design, and engineering teams to drive measurable growth.

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Language

English
Fluent

Work Experience

Email/CRM Marketing Manager at Sandhill Digital
October 1, 2024 - April 1, 2026
Directed omnichannel email/SMS lifecycles with advanced A/B testing, automated flows, and lead generation; designed high-conversion email templates and planned strategic campaign cadences; implemented AI-prompt engineering for content scaling and predictive data analysis; integrated Yotpo referral/loyalty to optimize customer LTV and reward-based acquisitions.
Engagement Marketing Manager at Foghorn Labs
March 1, 2021 - October 1, 2024
CRM management: optimized SMS/Email ecosystems via segmentation, flow automation, and rigorous testing. Data architecture: built Google Data Studio reporting and advanced spreadsheet modeling. Technical SEO: conducted site audits (Search Console, SEMRush, Screaming Frog). Copywriting/SEO content: keyword research and copywriting for organic growth. UI/UX audit: improved usability and design.
Email Marketing & Project Manager at DesignStudio Network
February 1, 2020 - March 1, 2021
Lifecycle Marketing: managed end-to-end email automations, content creation, and list hygiene. Design support: marketing collateral, web UI, QA/QC. Operations: managed ActiveCollab for 10+ concurrent client development projects. Search/Web: maintained WordPress structure and SEM reporting via GSC/Analytics.
Marketing Operations Manager at Loot Crate
September 1, 2018 - December 1, 2019
Workflow leadership across design/dev/social pipelines for multiple product lines and partner affiliates; Ad Ops: directed paid social trafficking and Bynder DAM management; Tech Stack: led software rollouts, JIRA architecture, and website updates via Contentful; Event Marketing: oversaw 2019 SDCC and NYCC brand activations; People Ops: managed operations coordinator team and maintained legal documentation for brand compliance.

Education

Bachelor of Arts (B.A.), Public Relations & Advertising at Ball State University
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services