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Hi, I’m Aashray Akundi, a results-driven marketing and communications professional with 6+ years of experience spanning social media strategy, influencer marketing, CRM and loyalty, PR, and integrated digital advertising. I have a proven track record managing multi-million-dollar campaigns for global brands across automotive, financial services, retail, CPG, gaming, and technology sectors. I excel at leading cross-functional teams, translating data into actionable brand strategy, and building always-on content ecosystems that drive measurable business outcomes. I’m equally comfortable as a hands-on practitioner and as a strategic advisor to senior stakeholders, thriving in multi-market environments and balancing standardized brand execution with local relevance. I enjoy turning insights into creative content, influencer partnerships, and loyalty programs that move the needle for business results.…Hi, I’m Aashray Akundi, a results-driven marketing and communications professional with 6+ years of experience spanning social media strategy, influencer marketing, CRM and loyalty, PR, and integrated digital advertising. I have a proven track record managing multi-million-dollar campaigns for global brands across automotive, financial services, retail, CPG, gaming, and technology sectors. I excel at leading cross-functional teams, translating data into actionable brand strategy, and building always-on content ecosystems that drive measurable business outcomes. I’m equally comfortable as a hands-on practitioner and as a strategic advisor to senior stakeholders, thriving in multi-market environments and balancing standardized brand execution with local relevance. I enjoy turning insights into creative content, influencer partnerships, and loyalty programs that move the needle for business results.

Aashray Akundi

Marketing Strategist, Social Media Manager, Influencer Marketing Manager

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Hi, I’m Aashray Akundi, a results-driven marketing and communications professional with 6+ years of experience spanning social media strategy, influencer marketing, CRM and loyalty, PR, and integrated digital advertising. I have a proven track record managing multi-million-dollar campaigns for global brands across automotive, financial services, retail, CPG, gaming, and technology sectors. I excel at leading cross-functional teams, translating data into actionable brand strategy, and building always-on content ecosystems that drive measurable business outcomes. I’m equally comfortable as a hands-on practitioner and as a strategic advisor to senior stakeholders, thriving in multi-market environments and balancing standardized brand execution with local relevance. I enjoy turning insights into creative content, influencer partnerships, and loyalty programs that move the needle for business results.…Hi, I’m Aashray Akundi, a results-driven marketing and communications professional with 6+ years of experience spanning social media strategy, influencer marketing, CRM and loyalty, PR, and integrated digital advertising. I have a proven track record managing multi-million-dollar campaigns for global brands across automotive, financial services, retail, CPG, gaming, and technology sectors. I excel at leading cross-functional teams, translating data into actionable brand strategy, and building always-on content ecosystems that drive measurable business outcomes. I’m equally comfortable as a hands-on practitioner and as a strategic advisor to senior stakeholders, thriving in multi-market environments and balancing standardized brand execution with local relevance. I enjoy turning insights into creative content, influencer partnerships, and loyalty programs that move the needle for business results.

Available to hire

Hi, I’m Aashray Akundi, a results-driven marketing and communications professional with 6+ years of experience spanning social media strategy, influencer marketing, CRM and loyalty, PR, and integrated digital advertising. I have a proven track record managing multi-million-dollar campaigns for global brands across automotive, financial services, retail, CPG, gaming, and technology sectors. I excel at leading cross-functional teams, translating data into actionable brand strategy, and building always-on content ecosystems that drive measurable business outcomes.

I’m equally comfortable as a hands-on practitioner and as a strategic advisor to senior stakeholders, thriving in multi-market environments and balancing standardized brand execution with local relevance. I enjoy turning insights into creative content, influencer partnerships, and loyalty programs that move the needle for business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Strategist at Dentsu ICUC (Canada)

March 1, 2025 - Present

Lead end-to-end social media strategy and execution oversight for multi-market B2B and consumer brands, with LinkedIn as the primary thought leadership and demand-generation channel. Own annual and quarterly content planning across platforms, developing intentional, platform-specific content calendars aligned to brand priorities and business objectives. Act as strategic quality gate for social content, defining channel roles, storytelling frameworks, content formats, community management tone, and escalation protocols. Key achievements include: LinkedIn (Global) AI in Work Day campaign delivering 28M global impressions and 6.3M video views; 120+ assets for Talent Connect 2025 driving 14.5M impressions; growing global LinkedIn audience by 18% YoY and lifting engagement rate from 3.1% to 4.2%.

Marketing Strategist at Bond Brand Loyalty (Canada)

March 1, 2022 - January 1, 2025

Led briefing, strategy, and execution of integrated social media, influencer marketing, and loyalty communications campaigns, managing an annual budget of US$2.5M across client accounts. Developed CRM and loyalty marketing strategies including lifecycle communications, segmentation frameworks, and retention campaigns. Managed influencer partnerships end-to-end from creator vetting to post-campaign reporting.

Account Manager at Viral Nation (Canada)

April 1, 2021 - March 1, 2022

Managed multi-tier influencer marketing campaigns from brief and contracting through content delivery, performance tracking, and post-campaign reporting. Collaborated with regional marketing and brand teams to ensure social content aligned with campaign strategy and platform best practices. Delivered competitive analysis and optimization recommendations, driving ROI across influencer and paid media campaigns.

Consultant at Proof Strategies (Canada)

May 1, 2019 - April 1, 2021

Managed integrated media plans across paid, earned, and owned platforms for B2B and B2C clients, driving brand awareness and audience engagement. Developed PR and communications deliverables, led owned media content, and managed media relations and influencer relationships to maximize campaign reach and earned media value.