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I'm a creative, results-driven digital marketing specialist with hands-on experience building and promoting real businesses. I successfully marketed and grew my own sandwich business, developing brand voice, social media content, promotions, and customer engagement strategies that translated directly into sales and local recognition. With a psychology and sociology background, I bring insight into consumer behavior, storytelling, and audience targeting, paired with modern digital tools and AI-enabled workflows to craft efficient, data-informed campaigns. I've directed brand initiatives for Oh Boy PoBoys, planned college music events, and led community programs, always focusing on practical outcomes and strong collaboration.…I'm a creative, results-driven digital marketing specialist with hands-on experience building and promoting real businesses. I successfully marketed and grew my own sandwich business, developing brand voice, social media content, promotions, and customer engagement strategies that translated directly into sales and local recognition. With a psychology and sociology background, I bring insight into consumer behavior, storytelling, and audience targeting, paired with modern digital tools and AI-enabled workflows to craft efficient, data-informed campaigns. I've directed brand initiatives for Oh Boy PoBoys, planned college music events, and led community programs, always focusing on practical outcomes and strong collaboration.

Nils Olson

Content Creator, Brand Strategist, Marketing Strategist, +2

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I'm a creative, results-driven digital marketing specialist with hands-on experience building and promoting real businesses. I successfully marketed and grew my own sandwich business, developing brand voice, social media content, promotions, and customer engagement strategies that translated directly into sales and local recognition. With a psychology and sociology background, I bring insight into consumer behavior, storytelling, and audience targeting, paired with modern digital tools and AI-enabled workflows to craft efficient, data-informed campaigns. I've directed brand initiatives for Oh Boy PoBoys, planned college music events, and led community programs, always focusing on practical outcomes and strong collaboration.…I'm a creative, results-driven digital marketing specialist with hands-on experience building and promoting real businesses. I successfully marketed and grew my own sandwich business, developing brand voice, social media content, promotions, and customer engagement strategies that translated directly into sales and local recognition. With a psychology and sociology background, I bring insight into consumer behavior, storytelling, and audience targeting, paired with modern digital tools and AI-enabled workflows to craft efficient, data-informed campaigns. I've directed brand initiatives for Oh Boy PoBoys, planned college music events, and led community programs, always focusing on practical outcomes and strong collaboration.

Available to hire

I’m a creative, results-driven digital marketing specialist with hands-on experience building and promoting real businesses. I successfully marketed and grew my own sandwich business, developing brand voice, social media content, promotions, and customer engagement strategies that translated directly into sales and local recognition.

With a psychology and sociology background, I bring insight into consumer behavior, storytelling, and audience targeting, paired with modern digital tools and AI-enabled workflows to craft efficient, data-informed campaigns. I’ve directed brand initiatives for Oh Boy PoBoys, planned college music events, and led community programs, always focusing on practical outcomes and strong collaboration.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Director of Brand - Oh Boy PoBoys at Oh Boy PoBoys

December 1, 2023 - Present

Built and marketed the ‘Oh Boy, PoBoys’ brand from the ground up, creating digital content, promotions, and messaging that attracted customers and drove repeat business. Managed social media, brand voice, and customer engagement while testing what content and offers performed best, applying real-world marketing strategy, audience psychology, and data-informed decision making to grow the business.

Content Creator at SH HO (Creative Collective)

January 1, 2007 - May 1, 2011

Planned and promoted live music events during college, managing digital promotion, audience targeting, and on-site coordination to drive attendance. Applied marketing principles by crafting event messaging, promoting through social channels, and engaging niche audiences to build excitement and turnout (Khalifa, Wale, Kid Cudi, Wu Tang, Jeff Staple).

Program Coordinator at Parks Department

January 1, 2012 - December 1, 2022

Designed and launched a niche aquatic program within the park system, creating and promoting a kayak safety curriculum for city youth taught in city swimming pools. Applied marketing fundamentals by identifying community need, positioning the program, developing messaging, and driving participation through outreach.