I'm a freelance B2B content writer and editor with 20+ years’ experience delivering clear, accurate content for aviation, logistics and industrial audiences. I work independently after briefing, collaborating with subject matter experts, and translating complex information into content that is brand-aligned, accurate and easy to understand. I'm a long-term partner to VRR, a specialist ULD manufacturer, and I’ve written a range of copy and long-form content—from website copy to knowledge-based articles, case studies, ebooks and sustainability content. I’m available for freelance, project-based or fractional content support.

Helen McCrone

I'm a freelance B2B content writer and editor with 20+ years’ experience delivering clear, accurate content for aviation, logistics and industrial audiences. I work independently after briefing, collaborating with subject matter experts, and translating complex information into content that is brand-aligned, accurate and easy to understand. I'm a long-term partner to VRR, a specialist ULD manufacturer, and I’ve written a range of copy and long-form content—from website copy to knowledge-based articles, case studies, ebooks and sustainability content. I’m available for freelance, project-based or fractional content support.

Available to hire

I’m a freelance B2B content writer and editor with 20+ years’ experience delivering clear, accurate content for aviation, logistics and industrial audiences. I work independently after briefing, collaborating with subject matter experts, and translating complex information into content that is brand-aligned, accurate and easy to understand.

I’m a long-term partner to VRR, a specialist ULD manufacturer, and I’ve written a range of copy and long-form content—from website copy to knowledge-based articles, case studies, ebooks and sustainability content. I’m available for freelance, project-based or fractional content support.

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Language

English
Fluent

Work Experience

Freelance B2B Content Writer & Editor at Write for Business
January 1, 2004 - Present
Freelance B2B content writer and editor serving aviation, logistics, industrial, engineering, technology, financial and professional services sectors. Responsible for understanding complex source material, interviewing subject matter experts, and translating technical information into clear, brand-aligned content for customers, prospects and internal stakeholders. Services include website content, product pages, knowledge-based articles, white papers, ebooks, case studies, annual reports and thought-leadership content; also provides executive communications, newsletters and press releases. Independent project management and collaboration with internal teams as needed.

Education

MAAT at Association of Accounting Technicians
January 1, 1992 - May 12, 2026
ACCA at Association of Chartered Certified Accountants
January 1, 1999 - May 12, 2026
CELTA at Cambridge CELTA
January 1, 2002 - May 12, 2026

Qualifications

Diploma in Copywriting
January 1, 2005 - May 12, 2026
Certificate in SEO Copywriting
January 1, 2020 - May 12, 2026
Certificate in SEO Copywriting
January 1, 2020 - May 12, 2026
Diploma in Copywriting
January 1, 2005 - May 12, 2026
CELTA — Certificate in English Language Teaching to Adults
January 1, 2002 - May 12, 2026
ACCA — Association of Chartered Certified Accountants
January 1, 1999 - May 12, 2026
MAAT — Association of Accounting Technicians
January 1, 1992 - May 12, 2026

Industry Experience

Transportation & Logistics, Professional Services, Manufacturing, Travel & Hospitality