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My sweet spot is where strategy meets creativity. I'm a marketing strategist with 5 years of experience building campaigns that feel good and perform even better. I'm fluent on both sides — the creative (brand voice, content calendars, copywriting) and the data (KPI tracking, campaign reporting, budget management) — though my heart leans creative. I've managed 6+ brands simultaneously, run Meta and Google Ads for local and international clients, and driven a 68.8% sales increase through social and loyalty strategy. Bilingual in English and Spanish, and always ready to bring the energy a brand needs to grow.…My sweet spot is where strategy meets creativity. I'm a marketing strategist with 5 years of experience building campaigns that feel good and perform even better. I'm fluent on both sides — the creative (brand voice, content calendars, copywriting) and the data (KPI tracking, campaign reporting, budget management) — though my heart leans creative. I've managed 6+ brands simultaneously, run Meta and Google Ads for local and international clients, and driven a 68.8% sales increase through social and loyalty strategy. Bilingual in English and Spanish, and always ready to bring the energy a brand needs to grow.

Carmen Lozoya

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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My sweet spot is where strategy meets creativity. I'm a marketing strategist with 5 years of experience building campaigns that feel good and perform even better. I'm fluent on both sides — the creative (brand voice, content calendars, copywriting) and the data (KPI tracking, campaign reporting, budget management) — though my heart leans creative. I've managed 6+ brands simultaneously, run Meta and Google Ads for local and international clients, and driven a 68.8% sales increase through social and loyalty strategy. Bilingual in English and Spanish, and always ready to bring the energy a brand needs to grow.…My sweet spot is where strategy meets creativity. I'm a marketing strategist with 5 years of experience building campaigns that feel good and perform even better. I'm fluent on both sides — the creative (brand voice, content calendars, copywriting) and the data (KPI tracking, campaign reporting, budget management) — though my heart leans creative. I've managed 6+ brands simultaneously, run Meta and Google Ads for local and international clients, and driven a 68.8% sales increase through social and loyalty strategy. Bilingual in English and Spanish, and always ready to bring the energy a brand needs to grow.

Available to hire

My sweet spot is where strategy meets creativity. I’m a marketing strategist with 5 years of experience building campaigns that feel good and perform even better.

I’m fluent on both sides — the creative (brand voice, content calendars, copywriting) and the data (KPI tracking, campaign reporting, budget management) — though my heart leans creative. I’ve managed 6+ brands simultaneously, run Meta and Google Ads for local and international clients, and driven a 68.8% sales increase through social and loyalty strategy. Bilingual in English and Spanish, and always ready to bring the energy a brand needs to grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

CEO & Marketing Strategist at Club Girl

March 1, 2025 - August 1, 2025

Built monthly content calendars and marketing campaigns to drive member growth and retention. Led digital strategy, value-driven content, and event promotions. Strengthened client loyalty through targeted communication and planning.

Digital Strategist at Apolograma Studio

August 1, 2023 - April 1, 2025

Developed Meta ad strategies and led brand-building for startups. Managed content plans, budgets, and performance reports. Led client meetings to align strategy and content with brand goals.

Community Manager at Cocina Creativa Agency

May 1, 2023 - July 1, 2023

Planned content for 8 brands and managed client communication. Scheduled posts and aligned deliverables with campaign goals.

Marketing & Sales Manager at Cup Nail Group

June 1, 2021 - April 1, 2023

Increased sales by 68.8% through campaign planning and execution. Created social media content, campaigns, and monthly marketing strategies. Handled client relationships, operations, and in-store promotions.

Marketing Strategist & Consultant at Freelance

January 1, 2023 - January 1, 2024

Ran Meta & Google Ads for three brands, driving leads and optimizing web flow.