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I am a Senior Event Marketing Manager who transforms ideas into scalable event frameworks that elevate brand presence and strengthen client relationships. I excel at building rigorous event operations, managing multimillion-dollar budgets, negotiating complex vendor contracts, and leading cross-functional teams across marketing, communications, sales, customer success, and executive leadership. With a hospitality-rooted, customer-first mindset and a data-driven operational approach, I deliver seamless, high-visibility programs across live, hybrid, and virtual formats that boost efficiency, brand loyalty, and long-term business impact.…I am a Senior Event Marketing Manager who transforms ideas into scalable event frameworks that elevate brand presence and strengthen client relationships. I excel at building rigorous event operations, managing multimillion-dollar budgets, negotiating complex vendor contracts, and leading cross-functional teams across marketing, communications, sales, customer success, and executive leadership. With a hospitality-rooted, customer-first mindset and a data-driven operational approach, I deliver seamless, high-visibility programs across live, hybrid, and virtual formats that boost efficiency, brand loyalty, and long-term business impact.

Alicia Soo Yee

Brand Strategist, Marketing Strategist, Content Producer, +2

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I am a Senior Event Marketing Manager who transforms ideas into scalable event frameworks that elevate brand presence and strengthen client relationships. I excel at building rigorous event operations, managing multimillion-dollar budgets, negotiating complex vendor contracts, and leading cross-functional teams across marketing, communications, sales, customer success, and executive leadership. With a hospitality-rooted, customer-first mindset and a data-driven operational approach, I deliver seamless, high-visibility programs across live, hybrid, and virtual formats that boost efficiency, brand loyalty, and long-term business impact.…I am a Senior Event Marketing Manager who transforms ideas into scalable event frameworks that elevate brand presence and strengthen client relationships. I excel at building rigorous event operations, managing multimillion-dollar budgets, negotiating complex vendor contracts, and leading cross-functional teams across marketing, communications, sales, customer success, and executive leadership. With a hospitality-rooted, customer-first mindset and a data-driven operational approach, I deliver seamless, high-visibility programs across live, hybrid, and virtual formats that boost efficiency, brand loyalty, and long-term business impact.

Available to hire

I am a Senior Event Marketing Manager who transforms ideas into scalable event frameworks that elevate brand presence and strengthen client relationships. I excel at building rigorous event operations, managing multimillion-dollar budgets, negotiating complex vendor contracts, and leading cross-functional teams across marketing, communications, sales, customer success, and executive leadership.

With a hospitality-rooted, customer-first mindset and a data-driven operational approach, I deliver seamless, high-visibility programs across live, hybrid, and virtual formats that boost efficiency, brand loyalty, and long-term business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Event Strategist at Jade Collective Experiences

February 1, 2026 - Present

Founded boutique event strategy and production consultancy for high-touch conferences, retreats, and virtual events. Serve as lead event strategist for a Confidential Conference & Events Client, overseeing end-to-end planning, logistics, sponsor fulfillment, and on-site execution. Built operations infrastructure, vendor strategy, budgets, and cross-functional governance to deliver high-visibility programs.

Strategic Program Manager, Virtual Events at Schellman Compliance

October 1, 2023 - January 31, 2026

Led flagship virtual events and client engagement programs, owning strategy, execution, and sponsor/attendee management. Managed SchellmanCON (1,000+ attendees, 30+ sessions, 20 paid sponsors). Created Elite client initiatives and Executive Enterprise Program; built comprehensive operations roadmaps and cross-functional alignment.

Manager of Events at Schellman Compliance

January 1, 2019 - October 1, 2023

Directed strategy, planning, and execution of large-scale events including international retreats and multi-market conferences (>1,000 attendees). Managed budgets over $1.9M; negotiated vendor contracts; pioneered the firm’s first virtual conference and enhanced brand storytelling and cross-functional collaboration.

Business Development Specialist at Schellman Compliance

January 1, 2017 - January 1, 2019

Supported sales growth through events and client programs, partnering with practice leaders to expand services and drive new opportunities. Coordinated marketing events and roadshows to elevate visibility and drive proposals, renewals, and cross-sell efforts.

IT Technical Recruiter at Apex Systems

March 1, 2015 - January 1, 2017

Drove client and candidate engagement through a consultative, relationship-first recruiting approach. Managed full-cycle recruitment for technology clients and built trusted partnerships with candidates, hiring managers, and stakeholders.