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I'm Raven Butcher, a social media strategist and creative leader with 9+ years of experience building high-performing digital campaigns and platform-native storytelling for global brands, media platforms and lifestyle companies. I translate brand narratives into social-first content that drives audience growth, watch time and engagement across TikTok, Instagram, YouTube and emerging platforms. I combine strategic social insight with hands-on production, leading campaign ideation, creative direction, content development and performance optimisation within cross-functional teams. I founded Navera Consulting Ltd and have created a travel and lifestyle brand reaching millions across digital platforms, collaborating with organisations such as Google, YouTube, Expedia and Omaze to deliver compelling, algorithm-friendly storytelling.…I'm Raven Butcher, a social media strategist and creative leader with 9+ years of experience building high-performing digital campaigns and platform-native storytelling for global brands, media platforms and lifestyle companies. I translate brand narratives into social-first content that drives audience growth, watch time and engagement across TikTok, Instagram, YouTube and emerging platforms. I combine strategic social insight with hands-on production, leading campaign ideation, creative direction, content development and performance optimisation within cross-functional teams. I founded Navera Consulting Ltd and have created a travel and lifestyle brand reaching millions across digital platforms, collaborating with organisations such as Google, YouTube, Expedia and Omaze to deliver compelling, algorithm-friendly storytelling.

RAVEN BUTCHER

Social Media Manager, Content Creator, Creative Director, +2

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I'm Raven Butcher, a social media strategist and creative leader with 9+ years of experience building high-performing digital campaigns and platform-native storytelling for global brands, media platforms and lifestyle companies. I translate brand narratives into social-first content that drives audience growth, watch time and engagement across TikTok, Instagram, YouTube and emerging platforms. I combine strategic social insight with hands-on production, leading campaign ideation, creative direction, content development and performance optimisation within cross-functional teams. I founded Navera Consulting Ltd and have created a travel and lifestyle brand reaching millions across digital platforms, collaborating with organisations such as Google, YouTube, Expedia and Omaze to deliver compelling, algorithm-friendly storytelling.…I'm Raven Butcher, a social media strategist and creative leader with 9+ years of experience building high-performing digital campaigns and platform-native storytelling for global brands, media platforms and lifestyle companies. I translate brand narratives into social-first content that drives audience growth, watch time and engagement across TikTok, Instagram, YouTube and emerging platforms. I combine strategic social insight with hands-on production, leading campaign ideation, creative direction, content development and performance optimisation within cross-functional teams. I founded Navera Consulting Ltd and have created a travel and lifestyle brand reaching millions across digital platforms, collaborating with organisations such as Google, YouTube, Expedia and Omaze to deliver compelling, algorithm-friendly storytelling.

Available to hire

I’m Raven Butcher, a social media strategist and creative leader with 9+ years of experience building high-performing digital campaigns and platform-native storytelling for global brands, media platforms and lifestyle companies. I translate brand narratives into social-first content that drives audience growth, watch time and engagement across TikTok, Instagram, YouTube and emerging platforms. I combine strategic social insight with hands-on production, leading campaign ideation, creative direction, content development and performance optimisation within cross-functional teams.

I founded Navera Consulting Ltd and have created a travel and lifestyle brand reaching millions across digital platforms, collaborating with organisations such as Google, YouTube, Expedia and Omaze to deliver compelling, algorithm-friendly storytelling.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Social Content Creator at Omaze UK

September 1, 2025 - Present

Produce social-first video content for national campaigns across TikTok, Instagram, YouTube Shorts, LinkedIn and other digital placements. Lead ideation, planning and editing of platform-native content designed to maximise watch time, audience retention and engagement. Own end-to-end production of ambassador-led social content featuring high-profile figures, delivering assets ranked in the top three for average watch time across campaign content. Collaborate cross-functionally with Creative, Production and Social teams across UK & Germany to ensure campaign storytelling is designed for algorithm-driven social environments rather than traditional broadcast formats. Delivered experimental content with significantly higher engagement than campaign averages and captured opportunistic social content during shoots to generate high-performing assets with minimal crews.

Founder & Creative Director at Navera Consulting Ltd

March 1, 2018 - Present

Founded and lead a digital media consultancy specialising in social media strategy, creative storytelling and content production for travel, lifestyle and digital brands. Develop social media strategies and creative campaigns designed to drive audience engagement and digital growth. Produced a viral travel video series for Expedia generating 1M+ views and strong engagement across social platforms. Create cinematic travel content, destination storytelling campaigns and branded content partnerships with hotels, tourism boards and global brands. Lead influencer collaborations, brand partnerships and campaign performance analysis across digital platforms.

Social Media Consultant at YouTube / Google

January 1, 2021 - January 1, 2024

Selected as one of 10 global creators for YouTube’s Creator in Residence programme. Advised product, UX and engineering teams on creator workflows, monetisation tools and platform analytics. Delivered creator workshops and storytelling panels at Google offices in London and Zurich. Provided strategic insight into creator economies, platform tools and social media performance trends.

Social Media Manager at Pepper.com

January 1, 2016 - January 1, 2017

Managed social media campaigns and content strategy for e-commerce promotions and affiliate campaigns. Produced digital content, newsletters and CMS articles designed to drive traffic and conversions. Optimised visual assets and copywriting for high click-through rates and campaign performance.