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I’m a digital marketing professional focused on wellness and lifestyle brands, delivering strategy, content, and performance across platforms with a hands-on approach. I build content that consistently performs, often achieving organic growth, and I know when to layer in paid efforts to scale. I’ve run my own freelance social media business and later led marketing across multiple clinics, which gave me a deep understanding of how marketing feeds into day-to-day business, from retention to growth and client experience. I’m passionate about Pilates and health, and I’m starting my STOTT Pilates Mat Certification this September.…I’m a digital marketing professional focused on wellness and lifestyle brands, delivering strategy, content, and performance across platforms with a hands-on approach. I build content that consistently performs, often achieving organic growth, and I know when to layer in paid efforts to scale. I’ve run my own freelance social media business and later led marketing across multiple clinics, which gave me a deep understanding of how marketing feeds into day-to-day business, from retention to growth and client experience. I’m passionate about Pilates and health, and I’m starting my STOTT Pilates Mat Certification this September.

Matilda Worsley

Social Media Manager, Marketing Strategist, Content Creator, +2

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I’m a digital marketing professional focused on wellness and lifestyle brands, delivering strategy, content, and performance across platforms with a hands-on approach. I build content that consistently performs, often achieving organic growth, and I know when to layer in paid efforts to scale. I’ve run my own freelance social media business and later led marketing across multiple clinics, which gave me a deep understanding of how marketing feeds into day-to-day business, from retention to growth and client experience. I’m passionate about Pilates and health, and I’m starting my STOTT Pilates Mat Certification this September.…I’m a digital marketing professional focused on wellness and lifestyle brands, delivering strategy, content, and performance across platforms with a hands-on approach. I build content that consistently performs, often achieving organic growth, and I know when to layer in paid efforts to scale. I’ve run my own freelance social media business and later led marketing across multiple clinics, which gave me a deep understanding of how marketing feeds into day-to-day business, from retention to growth and client experience. I’m passionate about Pilates and health, and I’m starting my STOTT Pilates Mat Certification this September.

Available to hire

I’m a digital marketing professional focused on wellness and lifestyle brands, delivering strategy, content, and performance across platforms with a hands-on approach. I build content that consistently performs, often achieving organic growth, and I know when to layer in paid efforts to scale.

I’ve run my own freelance social media business and later led marketing across multiple clinics, which gave me a deep understanding of how marketing feeds into day-to-day business, from retention to growth and client experience. I’m passionate about Pilates and health, and I’m starting my STOTT Pilates Mat Certification this September.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Clinic Manager at Chiro London

January 1, 2019 - January 1, 2022

Ran a single-site clinic for a year, then progressed into managing multiple clinics from 2023 onwards, while leading all marketing activities (social media, events) and shaping content and campaigns to drive bookings and client experience.

Marketing Manager at Chiro London

January 1, 2022 - January 1, 2024

Managed marketing across multiple clinics, led on social media, newsletters, content, and growth initiatives to drive bookings and retention.

Freelance Social Media Manager at Self-employed

January 1, 2017 - January 1, 2019

Ran a freelance social media marketing business, creating content across social, blogs, and emails; built strategies for wellness and lifestyle brands and grew client engagement and bookings.

Marketing Manager at Full-service Marketing Agency

January 1, 2024 - Present

Current role at a full-service marketing agency, managing 12 clients and leading on strategy, content, and performance across platforms to drive organic growth and client outcomes.