Available to hire
I am a Creative Marketing Strategist with over 10 years of international experience across real estate, luxury, and lifestyle sectors in Latin America, the United States, and the United Arab Emirates. I specialize in brand positioning, digital strategy, and content-driven marketing, with a proven ability to increase visibility, engagement, and qualified inquiries. I develop integrated marketing strategies that blend luxury-focused visual storytelling with premium brand communication across digital platforms. Based in Dubai and available for remote international opportunities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
Work Experience
Marketing & Content Strategist (Freelance / Consultant) at Novexa Marketing
January 1, 2020 - PresentDeveloped and executed digital marketing strategies for real estate, luxury, and lifestyle brands across U.S., UAE, and international markets. Led end-to-end content development and storytelling, including premium visual assets and copy, aligned to luxury positioning. Created social media, website, and campaign content for Donohue Real Estate and other clients. Collaborated with photographers, designers, and clients to deliver cohesive, elevated brand communications and measurable results. Increased social media engagement, reach, and inbound inquiries through targeted campaigns and data-driven content optimization. Drove audience growth and strengthened brand positioning across digital platforms.
Marketing & Brand Specialist (Remote)
January 1, 2017 - January 1, 2020Built the company’s digital brand presence from the ground up; increased website traffic by 45% through SEO-focused content; grew social media engagement by 40% via strategic content planning and audience-focused campaigns; contributed to follower growth across Instagram and other platforms; supported pre-construction and new development launches; improved inbound lead quality and online visibility.
Luxury Sales Associate at Grupo AMD Developments
January 1, 2014 - January 1, 2017Supported pre-construction and new development project launches; exceeded annual sales targets by 23%; generated 60% of new buyers through referrals; closed over USD 10M in pre-construction sales.
Marketing & Content Strategist (Freelance/Consultant) at Novexa Marketing
January 1, 2020 - PresentDeveloped and executed digital marketing strategies for real estate, luxury, and lifestyle brands, driving brand positioning, content performance, and audience growth. Provided marketing strategy and content development for luxury real estate listings (Donohe Real Estate). Created premium visual and written content for digital platforms, including social media, websites, and campaigns, aligned with luxury brand positioning standards. Led content strategy including storytelling, campaign concepts, and creative direction for photo shoots and digital assets. Collaborated with clients, photographers, and creatives to produce cohesive and elevated brand communication. Increased social media engagement and reach across client accounts through content and platform strategies. Increased brand visibility and inbound inquiries through targeted digital campaigns.
Marketing & Content Specialist (Remote) at IFL Miami
January 1, 2017 - December 31, 2020Built the company’s digital brand presence from the ground up. Increased website traffic by 45% through SEO-focused content. Increased social media engagement by 40% through strategic content planning and audience-focused campaigns. Contributed to follower growth across Instagram and other digital platforms through consistent brand storytelling and content optimization. Contributed to a 20% increase in online sales. Improved campaign reach and online visibility through targeted social media and SEO-driven content strategies. Improved inbound lead quality and visibility. Supported lead conversion through content marketing, storytelling, and optimized digital presence.
Luxury Sales Associate at Group AMD Developments
January 1, 2014 - December 31, 2017Supported pre-construction and new development project launches. Exceeded annual sales targets by 23%. Generated 60% of new buyers through referrals. Closed over USD 10M in pre-construction sales.
Luxury Sales Associate at Grupo Am Developments
January 1, 2014 - December 31, 2017Supported pre-construction and new development project launches; exceeded annual sales targets by 23%; generated 60% of new buyers through referrals; closed over USD 10M in pre-construction sales.
Education
Qualifications
Industry Experience
Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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