Available to hire
Senior Product Designer with 15+ years’ experience designing intuitive digital products and user experiences across SaaS, web, and mobile platforms. Experienced across the full product lifecycle, from discovery and user research through to prototyping, high-fidelity UI, and delivery within agile teams. Passionate about simplifying complex workflows into accessible, user-centred experiences, with a strong focus on collaboration, conversational UX, scalable design systems, and creating products that deliver meaningful outcomes for users and businesses.
Language
English
Fluent
Work Experience
UX/UI Designer at Delineo
January 1, 2011 - January 1, 2020Led end-to-end UX/UI design for a SaaS customer communications platform. Designed dashboards, reporting tools, and user workflows to meet both user and business needs. Delivered AI-driven chatbot and conversational UX experiences that reduced email volume by 90% and customer effort by 67%. Simplified high-frequency workflows to improve usability and efficiency. Conducted user research and usability testing to inform product decisions. Created wireframes, prototypes, and high-fidelity UI and contributed to scalable design systems and UX consistency across the product suite. Collaborated with Product and Engineering throughout discovery to delivery, enhancing design maturity across teams.
Senior UX/UI Designer at Gnatta
January 1, 2020 - January 1, 2023Led end-to-end UX/UI across a SaaS customer communications platform. Designed dashboards, reporting tools, and workflows to support user and business needs. Delivered AI-driven chatbot and conversational UX experiences that reduced email volume by 90% and customer effort by 67%. Simplified high-frequency workflows to improve usability and efficiency. Conducted user research and usability testing to inform product decisions. Created wireframes, prototypes, and high-fidelity UI. Contributed to scalable design systems and UX consistency across the product suite. Collaborated with Product and Engineering throughout discovery and delivery. Contributed to collaborative design practices and design maturity across teams.
Senior Product Designer (UX/UI) at AdServe
January 1, 2023 - PresentLead end-to-end product design across a complex SaaS platform serving multiple user groups. Conduct user research and usability testing to validate needs and solutions. Facilitate workshops to align stakeholders and shape product direction. Design intuitive user flows and accessible experiences that simplify complex interactions and workflows. Reduced manual effort by 81% and turnaround time by 86% through workflow optimisation. Translate complex operational requirements and data into intuitive product experiences. Evolve scalable design systems and component libraries. Collaborate closely with Product and Engineering to improve product experiences. Champion accessibility, usability, and outcome-focused design thinking.
Education
BA (Hons) Design for Digital Media at University of Salford
January 1, 2008 - January 1, 2011Qualifications
Industry Experience
Software & Internet, Professional Services
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