I’m a creative leader, strategist, and builder based in Toronto. For more than 20 years I’ve helped brands sharpen voices, raise creative standards, and connect with people in meaningful ways. I’ve led campaigns for BMW, Lexus, Toyota, Chevrolet, and other major brands across Canada and the US, building systems and experiences designed to move culture and drive business. My hands-on approach means I still write, design, shape edits, direct shoots, and obsess over the details, while pushing teams to keep momentum and deliver impact. I currently lead Kontrast, partnering with brands that want creative leadership that blends strategy, storytelling, design, and execution into one connected vision. I’m focused on building teams and environments where ambitious work happens consistently, not by accident, and where brands become impossible to ignore.…I’m a creative leader, strategist, and builder based in Toronto. For more than 20 years I’ve helped brands sharpen voices, raise creative standards, and connect with people in meaningful ways. I’ve led campaigns for BMW, Lexus, Toyota, Chevrolet, and other major brands across Canada and the US, building systems and experiences designed to move culture and drive business. My hands-on approach means I still write, design, shape edits, direct shoots, and obsess over the details, while pushing teams to keep momentum and deliver impact. I currently lead Kontrast, partnering with brands that want creative leadership that blends strategy, storytelling, design, and execution into one connected vision. I’m focused on building teams and environments where ambitious work happens consistently, not by accident, and where brands become impossible to ignore.WWWW…