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Creative with 8+ years of experience with brand building, campaign design, social storytelling, and digital experiences across entertainment, beauty, and consumer brands. Strong arts and design professional with a BFA focused in Illustration with a minor in Communication Design from Parsons School of Design - The New School.…

Rachel Yi

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Creative with 8+ years of experience with brand building, campaign design, social storytelling, and digital experiences across entertainment, beauty, and consumer brands. Strong arts and design professional with a BFA focused in Illustration with a minor in Communication Design from Parsons School of Design - The New School.…

Available to hire

Creative with 8+ years of experience with brand building, campaign design, social storytelling, and digital experiences across entertainment, beauty, and consumer brands. Strong arts and design professional with a BFA focused in Illustration with a minor in Communication Design from Parsons School of Design - The New School.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Korean

Fluent

Spanish; Castilian

Beginner

Work Experience

Props, Graphic Designer at Nickelodeon

August 20, 2014 - May 20, 2018

Brand Development, MS Office, Campaign Design, Content Creation; Multilingual: Korean (Fluent), Spanish (Basic)

Junior Graphic Designer at Amore Pacific

August 20, 2014 - May 20, 2018

Brand Development, Campaign Design, Content Creation; Multilingual: Korean (Fluent), Spanish (Basic)

Creative Lead at It's Boba Time HQ

October 20, 2023 - Present

Leading design direction for 98+ franchise locations; producing high-impact visuals across menus, packaging, digital ads, and in-store displays; overseeing multi-platform content strategy and social media management; partnerships with HYBE, Lionsgate, Tencent, Hulu; boosting brand awareness and drink sales