Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven e-commerce and conversion optimization leader with 10+ years helping brands grow revenue through Shopify-based DTC storefronts, merchandising optimization, and data-driven UX improvements. I excel at transforming product strategy, traffic, and campaigns into measurable revenue by improving conversion rates, AOV, and overall customer experience. I partner across marketing, design, and development to translate business goals into high-converting on-site experiences and scalable processes. I specialize in aligning frontend performance with backend data, building data-driven workflows, and translating campaign strategies into high-converting on-site experiences across channels. My approach combines merchandising, product page optimization, and UX iteration to drive scalable growth in cross-functional settings.…I am a results-driven e-commerce and conversion optimization leader with 10+ years helping brands grow revenue through Shopify-based DTC storefronts, merchandising optimization, and data-driven UX improvements. I excel at transforming product strategy, traffic, and campaigns into measurable revenue by improving conversion rates, AOV, and overall customer experience. I partner across marketing, design, and development to translate business goals into high-converting on-site experiences and scalable processes. I specialize in aligning frontend performance with backend data, building data-driven workflows, and translating campaign strategies into high-converting on-site experiences across channels. My approach combines merchandising, product page optimization, and UX iteration to drive scalable growth in cross-functional settings.

Ivan Vera

Web Designer, Photoshop Editor, Conversion Rate Optimization Expert, +7





I am a results-driven e-commerce and conversion optimization leader with 10+ years helping brands grow revenue through Shopify-based DTC storefronts, merchandising optimization, and data-driven UX improvements. I excel at transforming product strategy, traffic, and campaigns into measurable revenue by improving conversion rates, AOV, and overall customer experience. I partner across marketing, design, and development to translate business goals into high-converting on-site experiences and scalable processes. I specialize in aligning frontend performance with backend data, building data-driven workflows, and translating campaign strategies into high-converting on-site experiences across channels. My approach combines merchandising, product page optimization, and UX iteration to drive scalable growth in cross-functional settings.…I am a results-driven e-commerce and conversion optimization leader with 10+ years helping brands grow revenue through Shopify-based DTC storefronts, merchandising optimization, and data-driven UX improvements. I excel at transforming product strategy, traffic, and campaigns into measurable revenue by improving conversion rates, AOV, and overall customer experience. I partner across marketing, design, and development to translate business goals into high-converting on-site experiences and scalable processes. I specialize in aligning frontend performance with backend data, building data-driven workflows, and translating campaign strategies into high-converting on-site experiences across channels. My approach combines merchandising, product page optimization, and UX iteration to drive scalable growth in cross-functional settings.

Available to hire

I am a results-driven e-commerce and conversion optimization leader with 10+ years helping brands grow revenue through Shopify-based DTC storefronts, merchandising optimization, and data-driven UX improvements. I excel at transforming product strategy, traffic, and campaigns into measurable revenue by improving conversion rates, AOV, and overall customer experience. I partner across marketing, design, and development to translate business goals into high-converting on-site experiences and scalable processes.

I specialize in aligning frontend performance with backend data, building data-driven workflows, and translating campaign strategies into high-converting on-site experiences across channels. My approach combines merchandising, product page optimization, and UX iteration to drive scalable growth in cross-functional settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Brand Director & Digital Operations Lead at Mobius Concrete

March 1, 2025 - January 31, 2026

Owned Shopify storefront conversion performance, optimized merchandising, product pages, and on-site experience to support revenue growth across product launches and campaigns. Led cross-functional site initiatives from intake through deployment, ensured QA and pre-launch testing, and translated campaign strategies into high-converting on-site experiences. Developed data-driven merchandising and workflow processes, integrated backend systems (Shopify, HubSpot, SOS Inventory), and improved site performance and scalability.

Web & Product Development Lead at Allred Collaborative

March 1, 2020 - February 28, 2025

Managed and optimized a high-traffic Shopify ecommerce site, aligning priorities across marketing, merchandising, and leadership stakeholders. Optimized site structure, navigation, and collections to improve product discovery and conversion, performed QA, and led cross-functional releases. Built data validation workflows and led Shopify, QuickBooks, and Salesforce integrations to unify frontend activity with backend data.

Community Arts Program Manager at Hospitality House

October 1, 2009 - October 31, 2016

Directed operations for a city-recognized program, overseeing partnerships, fundraising, programming, and organizational visibility in a fast-paced environment. Built scalable processes, led a cross-functional team, secured sponsorships, and delivered programs with national media coverage that increased funding opportunities.