Hello! I’m Nancy Phatsaphaphone, a results-driven content and community strategist with over eight years of experience shaping social media, content strategy, and brand storytelling. I thrive on turning trends into engaging campaigns that connect brands with audiences, especially across Instagram, TikTok, and other social channels. I excel at building vibrant communities, collaborating across teams, and turning data into actionable plans that drive growth and meaningful engagement. I’ve led campaigns for eBay Watches, Cineplex, LCBO, Air Miles, and more, delivering measurable results—from follower growth and higher engagement to earned media from influencer partnerships. I’m passionate about authentic brand voice, cross-functional collaboration, and delivering strategic content that boosts brand performance in competitive markets.

Nancy Phatsaphaphone

Hello! I’m Nancy Phatsaphaphone, a results-driven content and community strategist with over eight years of experience shaping social media, content strategy, and brand storytelling. I thrive on turning trends into engaging campaigns that connect brands with audiences, especially across Instagram, TikTok, and other social channels. I excel at building vibrant communities, collaborating across teams, and turning data into actionable plans that drive growth and meaningful engagement. I’ve led campaigns for eBay Watches, Cineplex, LCBO, Air Miles, and more, delivering measurable results—from follower growth and higher engagement to earned media from influencer partnerships. I’m passionate about authentic brand voice, cross-functional collaboration, and delivering strategic content that boosts brand performance in competitive markets.

Available to hire

Hello! I’m Nancy Phatsaphaphone, a results-driven content and community strategist with over eight years of experience shaping social media, content strategy, and brand storytelling. I thrive on turning trends into engaging campaigns that connect brands with audiences, especially across Instagram, TikTok, and other social channels. I excel at building vibrant communities, collaborating across teams, and turning data into actionable plans that drive growth and meaningful engagement.

I’ve led campaigns for eBay Watches, Cineplex, LCBO, Air Miles, and more, delivering measurable results—from follower growth and higher engagement to earned media from influencer partnerships. I’m passionate about authentic brand voice, cross-functional collaboration, and delivering strategic content that boosts brand performance in competitive markets.

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Work Experience

Content Media Strategist & Community Manager at eBay
January 1, 2021 - January 1, 2024
Led social media, content, and brand strategy for luxury watches and jewelry/handbag verticals. Spearheaded major campaigns across Instagram, TikTok, and other platforms; developed engagement strategies including gamification; built a knowledgeable and appealing community that expanded eBay Watches' presence. Drove influencer collaborations, contributing to earned media and cross-promotions with other eBay verticals. Produced content for multiple platforms and cross-promotional activities.
Social Media Manager at Cineplex
January 1, 2019 - January 1, 2020
Monitored Cineplex’s online presence across social platforms, engaging with audiences to maintain relationships. Tailored copy and content to consumer preferences, increasing Cineplex’s Instagram following. Proactively migrated Cineplex’s podcast to YouTube to boost brand engagement. Collaborated with content and social teams to plan and execute campaigns.
Social Media Instructor at CDI College
January 1, 2018 - January 1, 2019
Developed and delivered social media curriculum aligned with Ontario educational standards. Mentored diverse students, monitored performance, and adjusted instruction strategies. Oversaw planning and delivery of practical social media content and campaigns, providing guidance on brand voice and community management.
Social Media Coordinator at Liquor Control Board of Ontario (LCBO)
January 1, 2017 - January 1, 2018
Led planning and execution of social media content for LCBO’s Food and Drink brand voice and market positioning. Implemented cross-promotional campaigns and coordinated with corporate social media teams to ensure consistent brand messaging. Developed guidelines and best practices to optimize platform performance and customer engagement.
Social Media Community Specialist at Air Miles
January 1, 2017 - January 1, 2018
Built and managed an engaged online community, expanding followers and brand loyalty. Oversaw influencer relations and collaborations, creating partnerships with celebrities and brands to amplify campaigns. Led content creation and cross-platform initiatives to boost visibility and engagement.

Education

Bachelor of Arts, Theatre Studies at York University
January 11, 2030 - May 13, 2026
Social Media Certificate at George Brown College
January 11, 2030 - May 13, 2026

Qualifications

Social Media Certificate
January 11, 2030 - May 13, 2026

Industry Experience

Media & Entertainment, Retail