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Hi, I’m Natavia N. Vineyard, a senior marketing and communications leader with 10+ years of experience driving digital campaigns, email strategy, website optimization, content marketing, and performance analysis across healthcare, financial services, government, nonprofit, and consumer-facing organizations. I excel at translating growth and engagement goals into strategic campaigns, leading cross-functional teams, and delivering measurable business results. As a fractional marketing leader, I partner with organizations to plan campaigns, manage calendars, and optimize spend. I’ve increased website and search traffic, boosted email performance, and grown social followings by focusing on audience needs, testing, and data-driven decisions.…Hi, I’m Natavia N. Vineyard, a senior marketing and communications leader with 10+ years of experience driving digital campaigns, email strategy, website optimization, content marketing, and performance analysis across healthcare, financial services, government, nonprofit, and consumer-facing organizations. I excel at translating growth and engagement goals into strategic campaigns, leading cross-functional teams, and delivering measurable business results. As a fractional marketing leader, I partner with organizations to plan campaigns, manage calendars, and optimize spend. I’ve increased website and search traffic, boosted email performance, and grown social followings by focusing on audience needs, testing, and data-driven decisions.

Natavia N. Vineyard

Writer, Graphic Designer, Video Editor, +2

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Hi, I’m Natavia N. Vineyard, a senior marketing and communications leader with 10+ years of experience driving digital campaigns, email strategy, website optimization, content marketing, and performance analysis across healthcare, financial services, government, nonprofit, and consumer-facing organizations. I excel at translating growth and engagement goals into strategic campaigns, leading cross-functional teams, and delivering measurable business results. As a fractional marketing leader, I partner with organizations to plan campaigns, manage calendars, and optimize spend. I’ve increased website and search traffic, boosted email performance, and grown social followings by focusing on audience needs, testing, and data-driven decisions.…Hi, I’m Natavia N. Vineyard, a senior marketing and communications leader with 10+ years of experience driving digital campaigns, email strategy, website optimization, content marketing, and performance analysis across healthcare, financial services, government, nonprofit, and consumer-facing organizations. I excel at translating growth and engagement goals into strategic campaigns, leading cross-functional teams, and delivering measurable business results. As a fractional marketing leader, I partner with organizations to plan campaigns, manage calendars, and optimize spend. I’ve increased website and search traffic, boosted email performance, and grown social followings by focusing on audience needs, testing, and data-driven decisions.

Available to hire

Hi, I’m Natavia N. Vineyard, a senior marketing and communications leader with 10+ years of experience driving digital campaigns, email strategy, website optimization, content marketing, and performance analysis across healthcare, financial services, government, nonprofit, and consumer-facing organizations. I excel at translating growth and engagement goals into strategic campaigns, leading cross-functional teams, and delivering measurable business results.

As a fractional marketing leader, I partner with organizations to plan campaigns, manage calendars, and optimize spend. I’ve increased website and search traffic, boosted email performance, and grown social followings by focusing on audience needs, testing, and data-driven decisions.

Skills

Brand Identity

SEO

Email Marketing

Experience Level

Brand Identity

Expert

SEO

Expert

Email Marketing

Expert

Work Experience

Digital Content Specialist at Office of Lottery and Gaming

April 1, 2024 - Present

Own end-to-end campaign execution across digital, email, web, and social channels; direct cross-functional contributors including designers, web teams, and content partners; manage website content, email launches, and campaign reporting; produce written, visual, and video content to support promotions and events.

Senior Associate, Marketing Strategy & Analysis at Publicis Sapient

August 1, 2022 - April 1, 2024

Led initiatives that increased website traffic by 73% and search traffic by 207%; managed stakeholder priorities, project timelines, and cross-functional collaboration; developed content and communications strategies within accessibility and compliance requirements; provided strategic recommendations to improve engagement and campaign effectiveness.

Senior Content Marketing Manager at SemaConnect

April 1, 2022 - July 1, 2022

Directed multi-channel marketing campaigns across email, website, media, and event channels; owned editorial calendars, launch communications, and campaign messaging; managed brand consistency and coordinated internal teams and external vendors.

Marketing Manager at American Bankers Association

January 1, 2020 - April 1, 2022

Led branded product marketing initiatives and integrated campaigns across email, web, events, and digital channels; managed email strategy that increased subscriber growth and achieved approximately 60% open rates; collaborated with stakeholders and partners to support launches, website content, and audience engagement; used analytics, testing, and reporting to improve campaign effectiveness.

Marketing Specialist at EagleBank

August 1, 2011 - December 1, 2019

Supported marketing and community engagement campaigns across digital, print, and event channels; analyzed campaign and audience data to optimize marketing spend and messaging; developed and launched the organization’s first Instagram strategy, contributing to more than 50% audience growth; provided support for executive communications, branding initiatives, and event presence.