I am Handoyo Putra Irawan, a Senior Visual Designer with over 12 years of experience shaping high-impact brand and campaign work across FMCG, retail, and enterprise contexts. I excel at turning bold ideas into clear, distinctive visuals that cut through crowded categories and connect with people. From leading SAP S/4HANA transformation campaigns for thousands of users to building scalable brand systems across multiple sites, I deliver category-leading results while mentoring teams to raise the bar on visual output and brand consistency. For Teh Javana, I contributed to #1 ready-to-drink tea performance in Alfamart, and I’ve built campaign systems used across thousands of users, distribution centers, and manufacturing sites.

Handoyo Putra Irawan

I am Handoyo Putra Irawan, a Senior Visual Designer with over 12 years of experience shaping high-impact brand and campaign work across FMCG, retail, and enterprise contexts. I excel at turning bold ideas into clear, distinctive visuals that cut through crowded categories and connect with people. From leading SAP S/4HANA transformation campaigns for thousands of users to building scalable brand systems across multiple sites, I deliver category-leading results while mentoring teams to raise the bar on visual output and brand consistency. For Teh Javana, I contributed to #1 ready-to-drink tea performance in Alfamart, and I’ve built campaign systems used across thousands of users, distribution centers, and manufacturing sites.

Available to hire

I am Handoyo Putra Irawan, a Senior Visual Designer with over 12 years of experience shaping high-impact brand and campaign work across FMCG, retail, and enterprise contexts. I excel at turning bold ideas into clear, distinctive visuals that cut through crowded categories and connect with people.

From leading SAP S/4HANA transformation campaigns for thousands of users to building scalable brand systems across multiple sites, I deliver category-leading results while mentoring teams to raise the bar on visual output and brand consistency. For Teh Javana, I contributed to #1 ready-to-drink tea performance in Alfamart, and I’ve built campaign systems used across thousands of users, distribution centers, and manufacturing sites.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Section Head of Innovation Design at PT Sayap Mas Utama (WINGS Group)
January 1, 2022 - September 30, 2025
Led creative direction and execution for large-scale campaigns and brand systems across enterprise and internal platforms. Translated complex ideas into clear, engaging visual narratives; built scalable campaign systems and visual frameworks used organisation-wide; designed executive-level storytelling materials; improved creative production efficiency by 30% through streamlined templates and workflows; mentored designers and maintained high standards across visual output; provided creative direction for print, digital and employer branding initiatives to maintain brand consistency.
Senior Graphic Designer at PT Sayap Mas Utama (WINGS Group)
September 1, 2013 - December 31, 2021
Created brand identities and campaign systems for FMCG across multiple product categories; contributed to major brands including Teh Javana, Isoplus, Floridina, Mie Sedaap, Minyak Sedaap and Soklin; Teh Javana achieved #1 ready-to-drink tea performance in Alfamart; delivered integrated campaign assets across retail, digital, and in-store environments; ensured strong visual consistency across high-volume production and multi-channel execution.
Senior Graphic Designer (Part-Time, Concurrent Role) at Multirasa Nusantara (Yoshinoya - WINGS Group)
October 1, 2015 - December 31, 2019
Designed promotional campaigns and in-store visual systems; maintained brand consistency across marketing and operational touchpoints.

Education

Bachelor of Design in Visual Communication at Universitas Kristen Maranatha, Bandung
January 1, 2007 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Software & Internet, Media & Entertainment