I am Handoyo Putra Irawan, a Senior Visual Designer with over 12 years of experience shaping high-impact brand and campaign work across FMCG, retail, and enterprise contexts. I excel at turning bold ideas into clear, distinctive visuals that cut through crowded categories and connect with people.
From leading SAP S/4HANA transformation campaigns for thousands of users to building scalable brand systems across multiple sites, I deliver category-leading results while mentoring teams to raise the bar on visual output and brand consistency. For Teh Javana, I contributed to #1 ready-to-drink tea performance in Alfamart, and I’ve built campaign systems used across thousands of users, distribution centers, and manufacturing sites.
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