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I'm a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels. From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.…I'm a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels. From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.

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I'm a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels. From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.…I'm a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels. From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.

Available to hire

I’m a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels.

From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

Urdu

Fluent

English

Advanced

Work Experience

SEO Executive Urdu News Writing and Editing at SAMAA TV

November 1, 2017 - May 1, 2021

Researched, wrote, and edited compelling news stories and features across lifestyle, politics, health, and technology for both television and digital platforms. Monitored headlines for the SAMAA TV International Desk, supported assignment desks, and assisted with breaking/tickers. Collaborated with editorial teams to ensure content accuracy, audience relevance, and timely delivery. Implemented content strategies to improve organic visibility through on-page and off-page optimization, and managed social media news selection and publishing workflows.

SEO Strategist / Content Writer at Nextanalytic

May 1, 2014 - November 1, 2014

Researched and wrote SEO-friendly content and developed keyword strategies to improve organic visibility. Conducted on-page and off-page optimization, and collaborated with editorial teams to align content with business goals. Managed programmatic topic selection and produced reports to refine SEO tactics.

Media Professional & SEO Strategist at BOL News and SAMAA TV

November 1, 2014 - November 1, 2017

Veteran in high-pressure newsroom environments, evolving from journalist to data-driven SEO strategist. Led content planning and optimization initiatives, coordinated with multiple channels, and supported cross-platform publishing.