I'm a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels. From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.

user1668826

I'm a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels. From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.

Available to hire

I’m a veteran media professional and SEO specialist with a decade of experience in fast-paced newsrooms and digital strategy. I blend journalism instincts with data-driven SEO to craft content that informs and performs in search and on social channels.

From Urdu news writing to publishing SEO-powered stories across television and digital platforms, I collaborate with editorial teams to ensure accuracy, audience relevance, and timely delivery. I enjoy turning complex topics into clear, engaging narratives that resonate with readers and viewers.

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Language

Urdu
Fluent
English
Advanced

Work Experience

SEO Executive Urdu News Writing and Editing at SAMAA TV
November 1, 2017 - May 1, 2021
Researched, wrote, and edited compelling news stories and features across lifestyle, politics, health, and technology for both television and digital platforms. Monitored headlines for the SAMAA TV International Desk, supported assignment desks, and assisted with breaking/tickers. Collaborated with editorial teams to ensure content accuracy, audience relevance, and timely delivery. Implemented content strategies to improve organic visibility through on-page and off-page optimization, and managed social media news selection and publishing workflows.
SEO Strategist / Content Writer at Nextanalytic
May 1, 2014 - November 1, 2014
Researched and wrote SEO-friendly content and developed keyword strategies to improve organic visibility. Conducted on-page and off-page optimization, and collaborated with editorial teams to align content with business goals. Managed programmatic topic selection and produced reports to refine SEO tactics.
Media Professional & SEO Strategist at BOL News and SAMAA TV
November 1, 2014 - November 1, 2017
Veteran in high-pressure newsroom environments, evolving from journalist to data-driven SEO strategist. Led content planning and optimization initiatives, coordinated with multiple channels, and supported cross-platform publishing.

Education

Bachelor of Science in Mass Communication at Karachi University
January 11, 2030 - January 1, 2010
Intermediate Science at Government Degree College Gulshan
January 11, 2030 - January 1, 2006
Matric Science at F.J Grammar School
January 11, 2030 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Telecommunications