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Hi, I'm Ida Nur Rahmawati, a results-driven digital marketing specialist who loves turning data into smarter campaigns. I’ve optimized search ads and social media strategies to drive engagement and conversions, including a 64.91% increase in CTR for search ads and a 26.41% boost in engagement through targeted content. I thrive in cross-functional teams and enjoy creating content that resonates with audiences. My toolkit includes Google Ads, Facebook Ads, SEO, content marketing, and data analysis, with fluency in English and Bahasa. I’m excited to collaborate with teams that empower brands online.…Hi, I'm Ida Nur Rahmawati, a results-driven digital marketing specialist who loves turning data into smarter campaigns. I’ve optimized search ads and social media strategies to drive engagement and conversions, including a 64.91% increase in CTR for search ads and a 26.41% boost in engagement through targeted content. I thrive in cross-functional teams and enjoy creating content that resonates with audiences. My toolkit includes Google Ads, Facebook Ads, SEO, content marketing, and data analysis, with fluency in English and Bahasa. I’m excited to collaborate with teams that empower brands online.

Ida Nur Rahmawati S

Social Media Manager, Content Creator, Digital Marketer, +2

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Hi, I'm Ida Nur Rahmawati, a results-driven digital marketing specialist who loves turning data into smarter campaigns. I’ve optimized search ads and social media strategies to drive engagement and conversions, including a 64.91% increase in CTR for search ads and a 26.41% boost in engagement through targeted content. I thrive in cross-functional teams and enjoy creating content that resonates with audiences. My toolkit includes Google Ads, Facebook Ads, SEO, content marketing, and data analysis, with fluency in English and Bahasa. I’m excited to collaborate with teams that empower brands online.…Hi, I'm Ida Nur Rahmawati, a results-driven digital marketing specialist who loves turning data into smarter campaigns. I’ve optimized search ads and social media strategies to drive engagement and conversions, including a 64.91% increase in CTR for search ads and a 26.41% boost in engagement through targeted content. I thrive in cross-functional teams and enjoy creating content that resonates with audiences. My toolkit includes Google Ads, Facebook Ads, SEO, content marketing, and data analysis, with fluency in English and Bahasa. I’m excited to collaborate with teams that empower brands online.

Available to hire

Hi, I’m Ida Nur Rahmawati, a results-driven digital marketing specialist who loves turning data into smarter campaigns. I’ve optimized search ads and social media strategies to drive engagement and conversions, including a 64.91% increase in CTR for search ads and a 26.41% boost in engagement through targeted content.

I thrive in cross-functional teams and enjoy creating content that resonates with audiences. My toolkit includes Google Ads, Facebook Ads, SEO, content marketing, and data analysis, with fluency in English and Bahasa. I’m excited to collaborate with teams that empower brands online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Fluent

Work Experience

Digital Marketing Assistant at Strong Bee

October 1, 2022 - January 31, 2023

Conducted in-depth keyword research and analysis, match type adjustment, and audience targeting, leading to a 64.91% increase in CTR and a 25.69% rise in conversion rate within one month for the overall campaign. Collaborated with the team to create weekly and monthly reports for campaign analysis and recommendations. Developed and executed strategies based on data, weekly, and monthly. Reactivated one of the search ad campaigns, resulting in 8 installs in 11 days, by utilising deep links and site links to enhance keyword performance & improve visibility, while implementing negative keywords to filter out unrelated traffic.

Digital Marketing Associate at Klinik Pintar

January 1, 2023 - February 28, 2023

Reactivated the campaign, changed the bidding strategy, and used keywords with a CTR above the benchmark. In the second week, the clicks increased by 30%, and the conversions increased by 100%. Developed an optimisation plan for search ads through comprehensive campaign analysis, including assets, audience, competitor, and extension, on a weekly. Collaborated with the team to optimise the campaign by adding potential keywords and negative keywords and pausing or removing the suboptimal ones.

Social Media Volunteer at Ibu Punya Mimpi Community

July 1, 2024 - June 30, 2025

Analysed and optimised the Instagram account using targeted strategies such as bio enhancement, hashtag research, monitoring trending topics, and continuing to produce engaging content, resulting in a 49.26% increase in reach and a 26.41% boost in engagement compared to last month’s results. Collected resources to create high-quality content and collaborated with others to brainstorm copywriting ideas. Collaborated with the editor to create engaging content (video and graphic) using Canva and CapCut for the target audience. Created a report on monthly activities with recommendations for improvements in the next month.

Social Media Manager at UMASAPNA

March 1, 2025 - April 30, 2025

TikTok: Created storytelling-driven content using trending formats, resulting in a +387.6% increase in views and +816.7% growth in likes within a month. Facebook: Implemented a consistent, storytelling-focused content plan, leading to a +43.6% rise in video views and +71.1% increase in interactions. YouTube Shorts: Achieved a +999% surge in likes and a 200% increase in subscribers by optimising Shorts content. Analysed platform performance and provided data-driven recommendations for improvement.

Social Media Manager at Self (Singapore)

June 1, 2025 - January 31, 2026

Developed a comprehensive brand guideline to ensure visual and messaging consistency across all platforms, aligned with the community’s mission of women's empowerment. Content planning and creation, including monthly calendars, storytelling-focused copywriting, and creative direction to build awareness and foster community engagement.

Social Media and PR Project Assistant at Onspot Media GmbH

February 1, 2026 - Present

Conduct social media performance analysis and research, monitoring key metrics, and develop insights and strategies to support the reporting. Assist in developing and refining content ideas aligned with the value of the brand through storytelling. Support content creation for Social Media platforms and ensure the content follows the guidelines.