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I'm Gordon MacMillan, a content strategist and digital marketing professional with 20+ years of experience driving brand visibility and revenue through data-driven content and engaging storytelling. I've led global campaigns and built scalable content hubs across EM & EA markets, partnering with research teams, agencies, and internal stakeholders to deliver compelling narratives, thought leadership, and measurable results. I thrive at the intersection of data and creativity, blending performance marketing with creative storytelling. My work spans social media strategy, video production, and editorial leadership, with a proven track record of growing audiences, producing major campaigns, and championing innovative approaches in content planning and delivery.…I'm Gordon MacMillan, a content strategist and digital marketing professional with 20+ years of experience driving brand visibility and revenue through data-driven content and engaging storytelling. I've led global campaigns and built scalable content hubs across EM & EA markets, partnering with research teams, agencies, and internal stakeholders to deliver compelling narratives, thought leadership, and measurable results. I thrive at the intersection of data and creativity, blending performance marketing with creative storytelling. My work spans social media strategy, video production, and editorial leadership, with a proven track record of growing audiences, producing major campaigns, and championing innovative approaches in content planning and delivery.

Gordon MacMillan

Content Strategist, Digital Marketer, Marketing Strategist, +2

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I'm Gordon MacMillan, a content strategist and digital marketing professional with 20+ years of experience driving brand visibility and revenue through data-driven content and engaging storytelling. I've led global campaigns and built scalable content hubs across EM & EA markets, partnering with research teams, agencies, and internal stakeholders to deliver compelling narratives, thought leadership, and measurable results. I thrive at the intersection of data and creativity, blending performance marketing with creative storytelling. My work spans social media strategy, video production, and editorial leadership, with a proven track record of growing audiences, producing major campaigns, and championing innovative approaches in content planning and delivery.…I'm Gordon MacMillan, a content strategist and digital marketing professional with 20+ years of experience driving brand visibility and revenue through data-driven content and engaging storytelling. I've led global campaigns and built scalable content hubs across EM & EA markets, partnering with research teams, agencies, and internal stakeholders to deliver compelling narratives, thought leadership, and measurable results. I thrive at the intersection of data and creativity, blending performance marketing with creative storytelling. My work spans social media strategy, video production, and editorial leadership, with a proven track record of growing audiences, producing major campaigns, and championing innovative approaches in content planning and delivery.

Available to hire

I’m Gordon MacMillan, a content strategist and digital marketing professional with 20+ years of experience driving brand visibility and revenue through data-driven content and engaging storytelling. I’ve led global campaigns and built scalable content hubs across EM & EA markets, partnering with research teams, agencies, and internal stakeholders to deliver compelling narratives, thought leadership, and measurable results.

I thrive at the intersection of data and creativity, blending performance marketing with creative storytelling. My work spans social media strategy, video production, and editorial leadership, with a proven track record of growing audiences, producing major campaigns, and championing innovative approaches in content planning and delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Social Media at Haymarket Media

January 1, 2009 - December 31, 2013

Led social media strategy and content marketing initiatives; managed content partnerships; drove UK market growth; launched thought leadership series; built content hubs; coordinated with agencies and networks.

Senior Editorial Manager at Haymarket Media

January 1, 2015 - December 31, 2016

Oversaw editorial operations and social media content; guided influencer engagement; developed and scaled social media programs; contributed to global campaigns.

Head of Content Strategy at Twitter

January 1, 2016 - December 31, 2023

Led content strategy for the UK market and EMEA; drove brand visibility and revenue growth; built thought leadership, case studies and content hubs; managed teams and contractors; launched 'Twitter Stories' video series; focused on ROI and metrics.