Hi, I’m Krisela Mecollari, a digital marketing professional with experience across performance, social media and content strategy, developed within luxury hospitality and startup environments. I operate at the intersection of data-driven marketing and brand communication, supporting digital visibility, content development, influencer collaborations and multi-channel campaigns. I focus on connecting creative communication with performance insights, translating data into actionable strategies while ensuring consistency in tone and brand positioning across digital touchpoints. I enjoy collaborating with content, PR and communications teams to align sponsored content, influencer activities and campaign messaging with overall brand positioning, and I’m driven by turning insights into tangible results through well-coordinated, multi-channel initiatives.

Hi, I’m Krisela Mecollari, a digital marketing professional with experience across performance, social media and content strategy, developed within luxury hospitality and startup environments. I operate at the intersection of data-driven marketing and brand communication, supporting digital visibility, content development, influencer collaborations and multi-channel campaigns. I focus on connecting creative communication with performance insights, translating data into actionable strategies while ensuring consistency in tone and brand positioning across digital touchpoints. I enjoy collaborating with content, PR and communications teams to align sponsored content, influencer activities and campaign messaging with overall brand positioning, and I’m driven by turning insights into tangible results through well-coordinated, multi-channel initiatives.

Available to hire

Hi, I’m Krisela Mecollari, a digital marketing professional with experience across performance, social media and content strategy, developed within luxury hospitality and startup environments. I operate at the intersection of data-driven marketing and brand communication, supporting digital visibility, content development, influencer collaborations and multi-channel campaigns. I focus on connecting creative communication with performance insights, translating data into actionable strategies while ensuring consistency in tone and brand positioning across digital touchpoints.

I enjoy collaborating with content, PR and communications teams to align sponsored content, influencer activities and campaign messaging with overall brand positioning, and I’m driven by turning insights into tangible results through well-coordinated, multi-channel initiatives.

See more

Experience Level

Language

Italian
Fluent
English
Advanced

Work Experience

Digital Marketing Specialist at Freelance
March 1, 2022 - March 1, 2023
Lead and optimize multi-channel digital campaigns across Meta, Google, TikTok, OTA and Amazon, driving visibility, growth initiatives and strategic investment planning exceeding €1.6M annually. Monitor and analyze campaign performance (CPA, ROAS, conversion metrics), translating data into strategic recommendations and performance reports through tools such as GA4, Google Search Console, Salesforce Marketing Cloud and Meta/TikTok analytics platforms. Conduct A/B testing on creative assets to optimize campaign performance while preserving brand consistency, tone and brand positioning. Collaborate with Content, PR and Communication teams to align sponsored content, influencer activities and campaign messaging with overall brand positioning and communication objectives. Drive influencer amplification activities through trending insights, creator performance analysis and competitive benchmarking. Lead end-to-end influencer collaborations and coordinated digital initiatives across multiple
CRM & Marketing Automation
January 1, 2017 - December 31, 2020
CRM & Marketing Automation; Cross-Functional Collaboration; Trend Monitoring & Competitive Benchmarking; Multi-Channel Digital Campaign Coordination; Content & Campaign Coordination.

Education

Master’s Degree in Marketing & Communications Management at 24Ore Business School
March 1, 2019 - September 1, 2023
Bachelor’s Degree in Business Management at Università di Milano-Bicocca
January 11, 2030 - May 14, 2026
Master’s Degree in Marketing & Communication Management at 24 Ore Business School
March 1, 2019 - September 1, 2023
Bachelor’s Degree in Business Management at Università di Milano-Bicocca
January 11, 2030 - May 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Retail