Hi, I’m a Sydney-based Social Media and Brand Creative professional with 3+ years of experience across FMCG, beauty and fashion brands. I specialize in organic and paid media on TikTok and Instagram, influencer collaborations, and data-driven social strategies to boost growth and engagement. I’m currently freelancing as a content creator in fashion and wellness. I love turning brand ideas into compelling content, building multi-channel calendars, and collaborating with marketing, graphics and content teams to deliver on-brand experiences. My work prioritizes creative direction, measurable outcomes, and authentic connections between brands and audiences.

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Hi, I’m a Sydney-based Social Media and Brand Creative professional with 3+ years of experience across FMCG, beauty and fashion brands. I specialize in organic and paid media on TikTok and Instagram, influencer collaborations, and data-driven social strategies to boost growth and engagement. I’m currently freelancing as a content creator in fashion and wellness. I love turning brand ideas into compelling content, building multi-channel calendars, and collaborating with marketing, graphics and content teams to deliver on-brand experiences. My work prioritizes creative direction, measurable outcomes, and authentic connections between brands and audiences.

Available to hire

Hi, I’m a Sydney-based Social Media and Brand Creative professional with 3+ years of experience across FMCG, beauty and fashion brands. I specialize in organic and paid media on TikTok and Instagram, influencer collaborations, and data-driven social strategies to boost growth and engagement. I’m currently freelancing as a content creator in fashion and wellness.

I love turning brand ideas into compelling content, building multi-channel calendars, and collaborating with marketing, graphics and content teams to deliver on-brand experiences. My work prioritizes creative direction, measurable outcomes, and authentic connections between brands and audiences.

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Language

English
Advanced

Work Experience

Social Media Coordinator/Assistant at The Collective
January 1, 2022 - December 31, 2023
Assisted in content creation, scheduling & day-to-day community management. Supported influencer outreach & coordination for brand campaigns. Cross-functional collaboration with marketing, graphics and content teams.
Influencer Marketing Specialist & Junior Account Manager at Get Social
January 1, 2022 - December 31, 2023
Developed & executed social-first content strategies across client accounts (FMCG brands). Created organic short-form video content tailored to TikTok & Instagram platforms. Managed multi-channel calendars, spearheading campaign ideation & achieving brand deliverables.
Social Media Coordinator at Sarah Humphries Agency
January 1, 2024 - December 31, 2025
Managed & executed high-volume TikTok content strategy & calendar for Lanolips Growth TikTok account by 50% (30,000 organic followers) as of June 2025.

Education

Bachelor of Media & Communications (Public Relations & Social Media) at Macquarie University
January 1, 2021 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services