Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Fransiska Defatima, a results-driven digital marketing specialist with experience in hospitality and retail. I focus on driving engagement and bookings through short-form content on Instagram Reels and TikTok, as well as targeted paid social campaigns. I excel in content planning, influencer partnerships, and client communication via WhatsApp. I also contribute to event promotion as a resident DJ, blending marketing with on-ground audience engagement. Proficient in Canva and CapCut, with a background in PR and store leadership.…Hi, I’m Fransiska Defatima, a results-driven digital marketing specialist with experience in hospitality and retail. I focus on driving engagement and bookings through short-form content on Instagram Reels and TikTok, as well as targeted paid social campaigns. I excel in content planning, influencer partnerships, and client communication via WhatsApp. I also contribute to event promotion as a resident DJ, blending marketing with on-ground audience engagement. Proficient in Canva and CapCut, with a background in PR and store leadership.

Fransiska Defatima





Hi, I’m Fransiska Defatima, a results-driven digital marketing specialist with experience in hospitality and retail. I focus on driving engagement and bookings through short-form content on Instagram Reels and TikTok, as well as targeted paid social campaigns. I excel in content planning, influencer partnerships, and client communication via WhatsApp. I also contribute to event promotion as a resident DJ, blending marketing with on-ground audience engagement. Proficient in Canva and CapCut, with a background in PR and store leadership.…Hi, I’m Fransiska Defatima, a results-driven digital marketing specialist with experience in hospitality and retail. I focus on driving engagement and bookings through short-form content on Instagram Reels and TikTok, as well as targeted paid social campaigns. I excel in content planning, influencer partnerships, and client communication via WhatsApp. I also contribute to event promotion as a resident DJ, blending marketing with on-ground audience engagement. Proficient in Canva and CapCut, with a background in PR and store leadership.

Available to hire

Hi, I’m Fransiska Defatima, a results-driven digital marketing specialist with experience in hospitality and retail. I focus on driving engagement and bookings through short-form content on Instagram Reels and TikTok, as well as targeted paid social campaigns.

I excel in content planning, influencer partnerships, and client communication via WhatsApp. I also contribute to event promotion as a resident DJ, blending marketing with on-ground audience engagement. Proficient in Canva and CapCut, with a background in PR and store leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

HubSpot

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Digital Marketing & DJ at VALOR Private Space & Bar @ VALOR.Sub, Surabaya

July 1, 2024 - Present

Plan and produce short form content for Instagram Reels and TikTok, developing content ideas and editorial calendars. Create content briefs and write captions and WhatsApp broadcast messages to drive engagement and bookings. Manage paid social and WhatsApp ads, optimizing targeting for a middle-up market audience. Negotiate and manage influencer partnerships, always identifying and engaging influencers that match the brand, preparing briefs, and maintaining ongoing collaborations. Serve as WhatsApp admin, responding promptly to customer inquiries and booking requests. Perform as resident DJ, mixing and producing music for events while supporting venue marketing efforts.

Sales Marketing & Public Relation Internship at Surabaya Suites Hotel, Surabaya

July 1, 2022 - October 1, 2022

Coordinated and executed media relations, organizing visits and interviews with national and local outlets to secure press coverage. Wrote clear, on-brand press releases for hotel events and new menu launches, ensuring consistent messaging across channels. Planned, created, and scheduled social media content for Instagram and Facebook; developed Brand Identity Manual to standardize visuals and messaging. Planned and maintained website content updates and basic site maintenance.

Leader Store at PT. Benua Emas Jaya Raya (UUNG Tea), Surabaya

March 1, 2019 - December 1, 2021

Prepared daily sales reports and managed inventory, ensuring accurate records and timely stock replenishment. Developed and enforced daily SOPs and conducted store supervision to maintain operational standards. Led, trained, and motivated store team to improve productivity, teamwork, and service quality. Delivered exceptional customer service through engagement and personalized recommendations. Trained staff in crafting high-quality coffee beverages to maintain product consistency.

Digital Marketing & DJ at VALOR Sub / VALOR Private Space & Bar, Surabaya

July 1, 2024 - Present

Plan and produce short form content for Instagram Reels and TikTok, developing content ideas and editorial calendars. Create content briefs and write captions and WhatsApp broadcast messages to drive engagement and bookings. Manage paid social and WhatsApp ads, optimizing targeting for a middle-up market. Negotiate and manage influencer partnerships, identifying influencers that match the brand, preparing briefs, and maintaining ongoing collaborations. Serve as WhatsApp admin, responding promptly to customer inquiries and booking requests. Perform as resident DJ, mixing and producing music for events while supporting venue marketing efforts.

Leader Store at PT. Benua Emas Jaya Raya (UUNG Tea)

March 1, 2019 - December 1, 2021

Prepared daily sales reports and managed inventory receiving, ensuring accurate records and timely stock replenishment. Developed and enforced daily SOPs and conducted continuous store supervision to maintain operational standards. Led, trained, and motivated store team to improve productivity, teamwork, and service quality. Delivered exceptional customer service through active engagement and personalized recommendations. Trained staff in crafting consistent, high-quality coffee beverages to enhance product consistency.

Digital Marketing & DJ at VALOR Private Space & Bar

July 1, 2024 - Present

Plan and produce short form content for Instagram Reels and TikTok, developing content ideas and editorial calendars. Create content briefs and write captions and WhatsApp broadcast messages to drive engagement and bookings. Manage paid social and WhatsApp ads, optimizing targeting for a middle up market audience. Negotiate and manage influencer partnerships, always identifying and engaging influencers that match the brand, preparing briefs, and maintaining ongoing collaborations. Serve as WhatsApp admin, responding promptly to customer inquiries and booking requests. Perform as resident DJ. Mixing and producing music for events while supporting venue marketing efforts.

Store Leader at PT. Benua Emas Jaya Raya (UUNG Tea)

March 1, 2019 - December 1, 2021